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Gaby Maes, Van Marrewijk Steelhoven;

Netherlands: Scent mix with scented house plants

Your plants smell nice, our plants smell nice, and if we put them together you get a lovely scent mix. This is the basis for the recently launched collaboration between plant growers Van Marrewijk Steelhoven and Altanove. Both growers produce scented pot plants - at Van Marrewijk it's gardenias, at Altanove it's stephanotis and jasmin - and at the request of clients, they are now making and delivering a scent mix.

Bram van Marrewijk and Gaby Maes, taken two weeks ago during 'Kom in de Kas'

"We've only just started," says Gaby Maes, "and it was a spontaneous idea. We have previously worked with Altanove, but the idea of working in such a collaboration is completely new. Both the stephanotis and the jasmine as well as our gardenias are white, which ensures a nice colour composition. The fact that all three are scented gives an extra dimension."

The idea for the collaboration was launched by the businesses at the Flora Holland Seasonals Trade Fair in Naaldwijk. "We will also be presenting at the Trade Fair in Aalsmeer. We are working hard to get it underway and it is beginning to bear fruit. We are getting interest for the concept from all over.”

The concept as it was presented at the Seasonal Trade Fair last month

At the nursury, with its area of 78.000 m2, spathiphyllum and bromelia are also being grown. "These plants are not specifically scented, but," says Gaby Maes, "they are air purifying. Therefore they are also being included in the AirSoPure concept." AirSoPure is the name for a group of plants that have been scientifically proven to purify the air. The AirSoPure concept was developed for the spathiphyllum growers 7 years ago.

The gardenias can be supplied year-round. But this is not the case for the other plants, stephanotis and jasmin. These are available from the autumn to the spring and therefore the scent mix is not available in the summer.

For more information:
Van Marrewijk Steelhoven
Steelhovensedijk 17
4921 PX MAde
T: 0162865211
E: [email protected]

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