Annelene Weerheim and Lenhard van Ballegooijen.
At De Vreede Holland, 8 main varieties are cultivated on an area of 8 hectares. The varieties are all named after international cities - Buenos Aires, Cali, Jena, Manchester, Mukalla, Nairobi, Pompei, Venice – and thus the name of the collection is GO Global Orchids. "This is one of the strengths of our business," says director Lenhard van Bellegooijen. "Also, all our orchids come in a pot size of 9 cm. In this size, sometimes called the table model, we are the largest supplier on the market."
Business is going well. There is a good return and the demand exceeds supply. Therefore, De Vreede Holland have far-reaching plans to expand. But this doesn't distract them from the fact that De Vreede also has to fight to keep the prices up. "I don't believe that the market is saturated," says Van Ballegooijen, "but we need to stay sharp on quality, added value, innovation and cost efficiency."
The theme this year is ‘Première’ and every grower is showing off their newest concepts. De Vreede Holland believes in added value and is therefore presenting a few new concepts in this area, such as trendy seasonal colors, ceramic lines, packaging, structures and new shapes. Furthermore, the business has fixed spring/summer and autumn/winter lines and specials for holidays such as Mother's Day.