Posted by Amy Carter on GGS blog:
US: 10 Digital Marketing Ideas for Garden Centers
1. Online promotion of Your Garden Center
Online promotions are a great way to attract new customers and to encourage existing customers to make further purchases. There are a few ways you could approach this, it could be a simple banner promoting an offer for online purchases or it could be a link to an online voucher that customers can print out and use in store. Have you ever had a family member who was notorious at bargain hunting? I certainly do! Chances are many of your customers will appreciate a special promotion too and it’s a good way to take digital engagement to in person.
2. Run a Gardening Competition
Hold a competition with a nice prize to show you value your customers. But think carefully about your target audience and how you present this. You want to boost your business, not attract people looking for a quick freebie.
A competition can also provide you valuable information on where you should be focusing your business on and a great way to get people to sign up to newsletters and engage on social media.
3. Promote Your Garden Center on Social Media
This is the most common and should be the most obvious one, but many businesses start promoting themselves and then slowly let it die out. Don’t! It can be a slow progress but the best way to see results is to keep at it. If something doesn’t work, try a different approach. If a customer checks you Facebook page and you haven’t posted very much if at all or even a year ago, they’re not going to waste their time supporting the page and maybe even wonder why you have one in the first place.
Click here to read all the ideas at ggs-greenhouse.com.
