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Bedding and Pot plant event continues to grow

11% increase in visitors to FlowerTrials® 2015

The 2015 edition of the FlowerTrials® has attracted more visitors from more countries visiting a higher number of locations than ever before. Compared to last year, the total number of visitors went up by 11% whereas the total number of individual visits to the 49 companies exhibiting at 30 locations increased by 15%. While 40% of the visitors are from the Netherlands and Germany, internationally the event couldn't be broader attracting floriculture professionals from 64 countries over all 5 continents.

Photo: Rolf van Koppen Fotografie

Four out of ten visitors are growers
Approx. 40% of all visitors attending the event were growers while 25% indicated being trade partners including auctions, distributors, retail buyers, garden centre chains, etc. A further 12% of visitors represented breeders and producers. The remaining visitors included suppliers of technical equipment, journalists and media partners.

Perry van der Haak from P vd Haak Handelskwekerij hosting the FlowerTrials® at his location in Westland for the first time states: “Our first participation in the FlowerTrials® exceeded my expectations. Particularly, the number and quality of visitors was very high. Growers, buyers and suppliers showed genuine interest in my assortment, leading without any doubt to new business opportunities. Furthermore, I was pleasantly surprised by the perfect organisation and support we received from the organisation. I am glad to have become a member of the FlowerTrials® and will definitely participate again in 2016.”

Photo: Studio GJ Vlekke

Week 24 – a key date in the horticultural agenda
Next year the FlowerTrials® will take place again in week 24 i.e. from Tuesday 14 to Friday 17 June with breeders in the Westland and Aalsmeer region (NL) and Rheinland Westfalen (GE) opening their doors to show the latest innovations and assortment to growers, buyers and trade partners from all over the world.
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For more information please contact:
Ann Jennen
T: +31 71 364 91 01
Email: [email protected]
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