- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
- Sales Manager for Nordic countries (H/F)
- Senior Breeder
- Operations Manager - Kenya
Top 5 -yesterday
Top 5 -last week
- HilverdaFlorist delegation visits KF Bioplants in India
- Proven Winners hosts creators roundtable event for plant influencers
- HortEx Vietnam, a gateway to the Vietnamese market
- "Botrytis is thriving in these weather conditions, so being as strict as possible is required"
- Suntory's "Le Tour de Cuttings"
Top 5 -last month
Ravi Patel, Subati Flowers:
"Kenya: "Unrest in Russia made us change markets"
Tushar Vyas, Naren Patel and Ravi Patel of Subati Flowers at the IFTEX in Nairobi, Kenya.
Change in export markets
"Still, 30-40% of our flowers go to Eastern Europe, but we are trying to enter the Australian market." says Patel. Subati Flowers supplies 25 countries all over the world. Their main market was Russia, but, as said earlier, they recently started to focus more on Australia and the Middle East. "Luckily, the big head roses are as popular in Australia as they are in Russia. The Australians, however, do not like the spray roses as much as the Russians, but fortunately this popularity is on the rise," says Patel.
The single head roses of Subati Flowers.
Another important market for Subati Flowers is the Middle East. They have already been supplying this market for 6-7 years, but are now increasing their volumes to this market. However, according to Patel it is a difficult market, "They prefer cheaper roses, so the quality is also less important. For us, as we invest in high quality it is sometimes difficult to sell our flowers for a reasonable price," he says. "Fortunately, this market is also changing and they are increasingly preferring the higher quality, and therefore more expensive flowers."
Subati Flowers supplies 100% of the production directly to the customers. This offers advantages, but also disadvantages. "An advantage is, that you can sell your flowers for a better price and can plan your budgets. A disadvantage is the fact that it is not always guaranteed that you will sell your flowers. Besides that, you have to deal with a lot of different customers, so also different payments. This involves more risks."
The packaging area of Subati Flowers.
Importance of trends
"In order to stay on top of the market, it is important to stay up to date regarding the current trends and preferences of the customers," says Patel. According to Patel, the preferences of these customers regarding roses are changing. "The cluster roses are quite popular and we see an increase in demand for scented roses. These roses require different marketing and sales strategies. As we supply the direct market, this is very important to us."
Currently, Subati Flowers grows 100 different varieties of spray and single head roses. These roses are grown in soil and on hydroponics in a 75ha sized plastic greenhouse at an altitude of 2,200m above sea level.The farms are located in Northern Kenya on the slopes of the Great Rift Valley. They are expanding the greenhouse, which will have a size of 85ha at the end of this year. Then, the production will also increases from 60 million stems a year to 70-80 million stems a year.
For more information
Subati Flowers Ltd
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-11-22 "Botrytis is thriving in these weather conditions, so being as strict as possible is required"
- 2022-11-16 "This grass is greener and has much larger flags than the Latifolium"
- 2022-11-15 NL: .C. Zwinkels retires, Orient nursery takes over freesia cultivation
- 2022-11-03 LED light dances to Linkin Park song in Chrysantemum greenhouse
- 2022-11-02 "Flower artists are always on the lookout for new reds"
- 2022-10-21 "Beleaf in green": the new cultivation at Ovata
- 2022-10-19 Singing, dancing, young grower smashes stereotype of Australian farmers
- 2022-10-19 Local science-based artist and horticulturist to release plant journal
- 2022-10-19 Podcast about big trees, containers, and everything in between
- 2022-10-17 Sonoma’s rural flower farmers claim the bounty of fall
- 2022-10-17 Nomi and Babs win season 5 'Vlog uit de Kas'
- 2022-10-13 Grandtastic: a piece of art
- 2022-10-12 Pioneer Flower Farms celebrates 50th anniversary, opens new greenhouse after fire
- 2022-10-12 Celebrating Scotland’s bioeconomy week
- 2022-10-11 David Austin presents Rose Patience
- 2022-09-30 Podcast: Building a home-based cut flower business
- 2022-09-12 Marjoland Experience: "Connect with the customer, now more than ever"
- 2022-08-24 "The end product must be perfect and cultivation should remain profitable"
- 2022-08-12 US (OH): Red Twig farm focuses on quality vs. quantity
- 2022-08-11 “European market hungry for newer waxflower varieties”