Since March Ronald Teerds is the programme director of the New Auctioning. During the regional meetings and at the Customer Platform he listened to the growers' insights and experiences. What aspects of the clock work well and where should we make savings? But also what is not so successful and should be changed? What is going to happen in the next few months with the New Auctioning?
During the General Members' Meeting (GMM) there was quite a crowd around the New Auctioning stand. Teerds noted distinct signs of recognition among the growers. "There was talk about the fact that something has to change because the clock is becoming increasingly unpredictable. The outcome is a capricious price-setting. A frequent suggestion made during the regional meetings involved greater regulation of the supply for the clock. What this will look like and what its effects will be still need to be elaborated.
Economical with the clock
What do growers think can be improved? Ronald said, "There are too many 'quality issues' at the clock. To be economical with the clock, you need to prevent this." Growers also confirmed that there is a growing need for information. "Customers must be better informed about the supply. This allows the market to respond better to the current situation. These comments were heard repeatedly."
One of the suggestions given by the Customer Platform was to digitise the clock in the future because it would reduce the cost. At the same time, people consider the physical clock to be a unique instrument because many transactions can take place in a short time. Teerds said, "Many people wondered whether the clock is the right instrument in a supply market for selling flowers and plants."
Talking to everyone
In the next few months Teerds and his team will be talking more with customers, growers and companies outside the sector. Until July 1, customer meetings will be held at each FloraHolland location. All of this input must be translated into theories that will be tested this summer. In the autumn scenarios will be produced based on them, among which a choice will have to be made. The ultimate goal is to realise a marketplace where members and their customers can conduct transactions in the most effective and efficient manner.
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