- Breeding Trial Specialist
- Farm Manager Abu ADhabi
- Key Account Manager Canada and USA
- Export Sales Manager Europe Division
- Directors - New Zealand
- Nursery Production Manager Victoria Australia
- Technical Sales Consultant, Washington
- Export Sales Manager North America Exports
- Head Grower Hydroponic Greenhouse
- Account Manager – South-East Asia
Top 5 -yesterday
- Farmer-florists collectively building the industry in the United States
- New construction for PanAmerican Seed Europe begins
- Fusion Hydrangea from Perlanova wins product competition Garden and patio plants on the Floriade
- Celebrate women in horticulture week
- ‘Must-have’ houseplant to add property value
Top 5 -last week
Top 5 -last month
- Esmeralda Farms acquires Sande Flowers
- OptiBoost sees commercial breakthrough in retail, taking technology worldwide
- Colombia: "The main challenge this year is to meet the demand"
- China: New pot flower production greenhouse complex blooming in Jinan
- “The unusual flower color is the obvious attraction”
FloraHolland: Examining the future of the clock together
During the General Members' Meeting (GMM) there was quite a crowd around the New Auctioning stand. Teerds noted distinct signs of recognition among the growers. "There was talk about the fact that something has to change because the clock is becoming increasingly unpredictable. The outcome is a capricious price-setting. A frequent suggestion made during the regional meetings involved greater regulation of the supply for the clock. What this will look like and what its effects will be still need to be elaborated.
Economical with the clock
What do growers think can be improved? Ronald said, "There are too many 'quality issues' at the clock. To be economical with the clock, you need to prevent this." Growers also confirmed that there is a growing need for information. "Customers must be better informed about the supply. This allows the market to respond better to the current situation. These comments were heard repeatedly."
One of the suggestions given by the Customer Platform was to digitise the clock in the future because it would reduce the cost. At the same time, people consider the physical clock to be a unique instrument because many transactions can take place in a short time. Teerds said, "Many people wondered whether the clock is the right instrument in a supply market for selling flowers and plants."
Talking to everyone
In the next few months Teerds and his team will be talking more with customers, growers and companies outside the sector. Until July 1, customer meetings will be held at each FloraHolland location. All of this input must be translated into theories that will be tested this summer. In the autumn scenarios will be produced based on them, among which a choice will have to be made. The ultimate goal is to realise a marketplace where members and their customers can conduct transactions in the most effective and efficient manner.
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