Portfolio and product life cycle management tool implemented by Anthura
Mercado is specially designed in line with the key responsibilities of a product manager. It empowers him to interact with team members in order to make the right decisions on breeding objectives, gather observations, phase-in and phase-out scenarios and distribution policies.
Commercial director of Anthura Marco van Herk comments: “Our proposition to growers is to offer them ample opportunities to stand out by offering excellent genetics and marketing support. Mercado enables us to provide accurate up to date and extensive information about Anthura varieties. Our product managers will be able to further streamline the introduction of new varieties and facilitate the exchange of high quality data with supply chain partners.”
Working closely together with our Mercado users enables them to optimize their internal processes. It is often not just about software but also the people and procedures that influence results. We at Mercado help product managers make a difference by working with experienced consultants that have in depth knowledge of both product marketing and IT.
For more information
Agri Information Partners B.V.
Wageningen, The Netherlands
www.mercardo-varieties.com