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Germany: Sales up by 6,8% at Veiling Rhein-Maas

Veiling Rhein-Maas was able to continue the positive trend seen in the first quarter of 2015 in the months April through June. In the first six months of 2015, 1.8% more turnover was realised through the auction clock than last year and the Veiling Rhein-Maas marketplace managed to achieve an increase in sales of 6,8% in comparison to 2014. As was the case in the months of January up to and including March, it was mainly the increased Clock Service sales that made a positive contribution to the total turnover.

The number of products sold at Veiling Rhein-Maas in the first half year decreased by 1,6% compared to the same period in 2014, one of the reasons being the influence of the weather on Veiling Rhein-Maas' supply. The cold spring weather in 2015 resulted in regional field products appearing on the market later than usual and the demand for these products in the second quarter exceeding the supply. Despite the decrease in numbers, sales at the auction clock were mainly characterised by higher and more stable average prices than last year, resulting in an increase in turnover for Veiling Rhein-Maas.

Since the start of the year, 39 companies in total, consisting mainly of wholesalers and garden centres, were registered as new customers at Veiling Rhein-Maas. There are also more customers buying at the Veiling Rhein-Maas without being physically present in Herongen. In the first half of the year, the number of customers making daily purchases at the auction via the KOA system (Remote Buying) increased by 13% in comparison to last year.

In addition to the new products presentation in the foyer of Veiling Rhein-Maas, there was also an exhibition of `Deutsche Gärtnerware´ on display and the `Together Active´ meeting was open for attendance in April and June respectively. Both presentations were highly appreciated by the attending customers. As part of the `Together Active´ meeting, auction customers had the opportunity to engage in conversation with some of the suppliers to get to know the people behind the exhibited products, both during and after the auction.


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