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The Calanday® of Dümmen Orange

Last March, Fides Dümmen Orange introduced our trade partners to the new, colourful brand for single-flowered Kalanchoe: Calanday®. A Fides truck was restyled into the Calanday Experience and filled with the colourful single-flowered Calanday assortment. They also showcased innovative packaging solutions for both our trade- and retail partners.

"Calanday brings joy to every day of the week." To prove this, they will visit their trade partners monthly and surprise them with a Calanday. Focused on a different theme each month, they showcase the possibilities of this cheerful brand. This month, the sunny Coto was presented to our trade partners located at the FloraHolland auctions in The Netherlands.

For more information
For more information
Fides by Dümmen Orange
Postbus 26
2678 ZG De Lier
The Netherlands
T. +31 (0)174 530 100
F. +31 (0)174 530 110
E-mail: info@fides.nl
www.fides.nl