Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber
Numbers FloraHolland June

More to offer, more auction days, bigger sales

The cut flower supply increased by 6,5% and resulted in a sales increase of 4,3% at a lower middle price. The houseplant sale was 9,3% higher with a supply increase of 7,4% and 2% average higher price. Also garden plants had growth rates. The sales increased with almost 21%, 6,7% more import and an average of 13 cents more compared with 2014. June was a month with a lot of sun hours, varied with heavy thunder. The temperature was variable, with warm and some cold days. The average temperature in June was with a 15,6 degrees celsius lower than 2014.

The price of cut flowers decrease slowly
This year the cut flower offer is considerably higher 888,2 million peduncles (+6,5%) than 2014. The average price of €0,20 was 1 cent lower compared to last year and 2013. The peony season started on time this year. Last year it started too early. The peony had a sales increase of 42,5%, but dropped to €0,34. Spray chrysanthemum dropped 6 cents in price. At 5,6% more peduncles increased the price of the lily until €0,45. Gerbera dropped 1 cent at 13,1% more import. The price of lisianthus stayed at 14%. Freesia increased in import (+15,4%) and 1 cent in price (€0,15).

Bigger offer, higher prices for houseplants

The houseplants increased with 3 cents to €1,63 and offer 9% more than June 2014. The Phalaenopsis offer increased with 9% and the average price dropped 2 cents. The average price of the Kalanchoe dropped 6 cents to €0,70 at 11,6% more sold pieces. With a 4,1% bigger import the hydrangea increased 35 cents and ended on €2,48. The biggest climber is Calla (+19%) and also increased 6% in price. Also the greenplant Ficus had a great sales increase with almost 6% more pieces was the price €0,39 higher than 2014. Campanula had a small increase of 28 cents (€1,33) this was slightly better than June 2014.

More pieces of garden plants, higher prices
6,7% more sold pieces than 2014 after more sun and garden hours. The average price increased with 13% to €1,13. Rose and geranium stayed behind in import compared to last year. Hydrangea dropped slightly in offer with (-2,3%) and increased in 26% in price. The biggest climber in import was the Dianthus (+62), increased 8% in price.

source: FloraHolland
Publication date: