Numbers FloraHolland June

More to offer, more auction days, bigger sales

The cut flower supply increased by 6,5% and resulted in a sales increase of 4,3% at a lower middle price. The houseplant sale was 9,3% higher with a supply increase of 7,4% and 2% average higher price. Also garden plants had growth rates. The sales increased with almost 21%, 6,7% more import and an average of 13 cents more compared with 2014. June was a month with a lot of sun hours, varied with heavy thunder. The temperature was variable, with warm and some cold days. The average temperature in June was with a 15,6 degrees celsius lower than 2014.



The price of cut flowers decrease slowly
This year the cut flower offer is considerably higher 888,2 million peduncles (+6,5%) than 2014. The average price of €0,20 was 1 cent lower compared to last year and 2013. The peony season started on time this year. Last year it started too early. The peony had a sales increase of 42,5%, but dropped to €0,34. Spray chrysanthemum dropped 6 cents in price. At 5,6% more peduncles increased the price of the lily until €0,45. Gerbera dropped 1 cent at 13,1% more import. The price of lisianthus stayed at 14%. Freesia increased in import (+15,4%) and 1 cent in price (€0,15).

Bigger offer, higher prices for houseplants
The houseplants increased with 3 cents to €1,63 and offer 9% more than June 2014. The Phalaenopsis offer increased with 9% and the average price dropped 2 cents. The average price of the Kalanchoe dropped 6 cents to €0,70 at 11,6% more sold pieces. With a 4,1% bigger import the hydrangea increased 35 cents and ended on €2,48. The biggest climber is Calla (+19%) and also increased 6% in price. Also the greenplant Ficus had a great sales increase with almost 6% more pieces was the price €0,39 higher than 2014. Campanula had a small increase of 28 cents (€1,33) this was slightly better than June 2014.

More pieces of garden plants, higher prices
6,7% more sold pieces than 2014 after more sun and garden hours. The average price increased with 13% to €1,13. Rose and geranium stayed behind in import compared to last year. Hydrangea dropped slightly in offer with (-2,3%) and increased in 26% in price. The biggest climber in import was the Dianthus (+62), increased 8% in price.

source: FloraHolland

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