Adinda Blokker, Chrysal;

Flower nutrition for every flower at any stage

For 80 years Chrysal has been supplying flower nutrition and care products for flowers to breeders, wholesalers, retail, florists and the consumer. Chrysal is a 'leader' for this segment and wants to extend its position into plants. This is evident from the grow in the care product for plants assortment and from different partnerships which were concluded with suppliers of horticulture


The flowering room

Flowers need nutrition. Maybe with a bit of sugar the flower remains longer in the vase. But if you take a look into Chrysal's catalogue you will see it is a bit more difficult than that. Adinda Blokker is a trade marketer at the company: "Every flower needs good care in every phase. The flowers need to be protected against ethylene or leaf destruction. These things are important for the grower. To keep their quality in the store, flowers need good nutrition because they need to blossom at the consumer's home. The assortment is extended with universal flower nutrition and nutrition for specific kind of flowers (rose nutrition, tulip nutrition and lilac nutrition).

Competition
There are more of these businesses, but they are no competition for Chrysal. Blokker says there is a simple explanation:"We provide the highest quality and the longest blossom time guaranteed. Moreover Chrysal is the only company with a wide range of nutrition for roses, tulips, bulb flowers, lily, alstroemeria, daffodils, bouvardia and lilacs." Chrysal published a few timelapse videos on their website, so you can see the effect from the nutrition.


Timelapse Chrysal BVB Plus


Timelapse Chrysal Bouvardia

Partnerships
To get the flower nutrition to the customer, the company also provides training, marketing, support, audits, takes care of the blossom tests and advises its customers. Also there is a lot of cooperation with pot and water conservation. For underneath the pot there is a aqua pad, it is a wood viber mat that holds the water. "For that mat we worked together with Modiform en Flier and also Dymak. Dymak developed tailor-made pots that the Chrysal Aqua Pad fits right in. Another recent project is cooperation with Pure Seasonal Flowers, we developed a label with care tips for (summer) flowers that can be attached to a bouquet. We also developed an inline dosing system. This system automatically doses the nutrition for large numbers of bouquets.

News
Chrysal will introduce high quality and different shapes of floral foam in August. Chrysal Floral Foam Elite shapes. "we guarantee maximum shelf life. This foam is easy to cut and doesn't drip. There are many more projects to come, but we will keep these to ourselves for a while."

Contact:
Chrysal
Adinda Blokker
Trade Marketeer
Gooimeer 7
1411 DD Naarden
T: +31 (0)35 69 55 888
F: +31 (0)35 69 55 822
E: adinda.blokker@chrysal.nl
www.chrysal.nl

Publication date:



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