More Scandinavians buy plants and trees

More and more people from Nordic countries are buying plants and trees at garden centers or nurseries and decorating their homes with greenery. The strong and stable growth is noticeable at Elmia Garden, a Swedish trade fair for anyone who is into garden centers, nurseries, garden products and greenery. Elmia Garden will be in Jönköping, Sweden on the 29th and 30th of September.

Green is 'booming'
"There is an enormous demand for indoor and outdoor plants and other garden center products. People from Scandinavia want to arrange their homes, gardens and terraces in all different kinds of ways, ways that are new here in Scandinavia. At the moment the Mediterranean style with big plants and pots is very popular in Sweden and Finland," says Henrik Landén, project leader for Elmia Garden.

There is a stable growth in the sales of plants and other garden products in Nordic countries. Also green and blooming houseplants are increasing in popularity. The sales of the 'green' stores increased by 4-5%.

Meeting place (inter) national garden industry Northern Europe
Elmia Garden is now the most important meeting place for the (inter)national garden industry in Northern Europe. Everyone who is a professional in sales of garden center products or garden decoration will come together at this fair.

Elmia Garden is also an important meeting place for florists. This is one result of the increasing consumer interest, but mostly of the exchange of knowledge during seminars, workshops and meetings that enable further market development.

Trends and business
Elmia Garden brings together different areas to present trends, new products and services and to gain knowledge that leads to new deals. "We are going to Elmia Garden because it's an obvious meeting place here in Sweden," says Erica Dahlqvist from the Swedish retail Blomsterlandet. She visits most garden center fairs. "Elmia Garden is a professional fair, with interesting readings and the quality is very good."

"Green plants stay popular. They become a more common part of the Swedish interior. The new trend is called 'mystic green' a lot of black details belong with this new trend. Besides this green trend there are also a lot of colorful and extravagant flowerpots and plants in bright colors. Very cheerful!"

Elmia Garden
Elmia Garden is a trade fair for active members in garden-retail, landscaping business and paving. It is now the most important meeting place for the (inter)national garden industry in Northern Europe. Stands present their plant products, sales concepts, breeding technologies, pots, garden decoration and other products and services.

More information:
Henrik Landén, Business Manager Elmia Garden
T: +46 36 15 22 57,
E: henrik.landen@elmia.se
www.elmia.se/garden