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Prince & Prince releases US consumer floral tracking survey

Prince & Prince (P&P) has recently released to the floral industry the P&P U.S. Consumer Floral Tracking Survey (2014 Edition). The "P&P Consumer Floral Seminar on Flash Drive" presentation comprises over 800 slides of consumer floral market information.

The presentation covers the types of floral products that U.S. consumers purchase (fresh arrangements, bouquets, cut roses, single stems, corsages, etc. and ten indoor potted plant categories), where they buy (floral channels), when they buy (specific occasions/ holidays/ events/ everyday), why they buy (priorities in purchasing), and how much they spend on fresh cut flowers and indoor potted plants. The research also includes a comprehensive consumer evaluation of the floral businesses where consumers purchase, including florist shops, supermarkets, Internet sites, super-discounters, home centers, wholesale clubs, farmers markets, etc. (a 30+ attribute evaluation for each floral business, including customer satisfaction, loyalty, level of spending at the floral channels, and future purchasing intentions).

And all of this floral market information is tracked over time (2007, 2010, and to the end of 2013), revealing consumer floral-purchasing/ channel trends and market opportunities for the floral industry. For each survey period, about 1,000 randomly-selected U.S. floral-buying households have evaluated the floral channels where they purchase.

The market research presentation comprises the main presentation file, with ten supporting files, containing 25 household demographic breakdowns, and with each segment tracked over time (e.g. five U.S. regions, urbanization level, household income, age group, education level, household composition, etc.) for each of the 100+ floral-purchasing metrics measured in the survey. The P&P Consumer Floral Seminar on Flash is priced at $995, which includes shipping, handling, and any applicable taxes. To order the P&P Consumer Floral Seminar on Flash, please contact P&P, or print and complete the order form at the P&P web site:

More information about the P&P Consumer Floral Seminar on Flash is at the following link:

For more information
Prince & Prince, Inc.
PO Box 2465, Columbus, OH 43216-2465
United States
T: +1 614-299-4050;
E-mail: [email protected]
Publication date: