AFE has launched an updated and more efficient website for the Floral Marketing Research Fund (FMRF) at

The newly designed website is now mobile-friendly and features improved navigation for users to access free research reports and other FMRF news and updates on all electronic devices, from PCs to smartphones.

Some of the free reports include:Floral Marketing Research Fund Website_FEATURED
The restructured website also provides information on pre-proposal applications, which can be submitted for any cut flower consumer-based research.

The FMRF was established in 2008 by AFE Trustees to fund consumer research projects that benefit the entire floriculture industry. With added financial support from other industry organizations and individuals, the FMRF has provided more than $110,000 in funding over its first two years.

Click here to register online to access and download the FREE reports.

For more information
American Floral Endowment
T: +1 (703) 838-5211