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FloraHolland:

Netherlands: 'The journey of the rose'

Each day 250 million flowers pass through FloraHolland, the largest flower auction in the world. The flowers reach their consumers through florists, retailers, garden centers and other (digital) retailers.

This also counts for roses. In the video below, the auction shows how the flowers goes through the chain, from the grower to the consumer.

Source: FloraHolland