- Business Development Manager
- Breeding Trial Specialist
- Farm Manager Abu ADhabi
- Key Account Manager Canada and USA
- Export Sales Manager Europe Division
- Directors - New Zealand
- Nursery Production Manager Victoria Australia
- Technical Sales Consultant, Washington
- Export Sales Manager North America Exports
Top 5 -yesterday
- US: "Mother's Day rocked at supermarkets, but potted plants did not perform well"
- US: Byfield greenhouse, scene of a fatal accident, will reopen on Saturday
- Prepping up for the future: challenges now and then
- Court rejects California's blanket approval of pesticide spraying
- Avianca Cargo will bring additional freighters to expand its fleet capacity by up to 70%
Top 5 -last week
Top 5 -last month
- Esmeralda Farms acquires Sande Flowers
- OptiBoost sees commercial breakthrough in retail, taking technology worldwide
- Colombia: "The main challenge this year is to meet the demand"
- China: New pot flower production greenhouse complex blooming in Jinan
- “The unusual flower color is the obvious attraction”
Peter Taylor, Westlands WOW:
"UK: "A competitive market for edible flowers"
Violas most popular
According to Taylor, violas are the most popular edible flowers at the moment. However, increasingly more varieties are being asked for by customers, and supplied by Westlands, that have increased and different flavor profiles as well as great visual appeal. "For this reason, it is important to have a broad assortment and to keep on investing in expanding this assortment," says Taylor. At the moment Westlands has a range of 12 edible flowers in their assortment, next to other fresh produce products like micro leaves, growing cresses, sea vegetables, plants previously foraged, oriental leaves, speciality tomatoes, oyster leaves and seakale.
Flowers with flavor
Not only the appearance, but also the taste is highly important for edible flowers. This is why Westlands work closely with professional chefs to create the ideal flavor of the flower and to follow the latest trends. "It enables us to keep ahead in our market," says Taylor. The quality of their products are often confirmed by chefs in British cooking shows. "Often our products are presented in episodes of Great British Menu."
The edible flowers of Westlands are cultivated in greenhouses in Evesham, the UK. "Every flower has its own cultivation process and as we are working with edibles, the techniques used to cultivate these flowers are different than for growing non-edible flowers. Besides, that, the company is equipped with high end technologies. "The entire greenhouse climate and growing system is computer controlled."
For more information
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-05-27 US (OR): Grant County nursery, floral businesses bloom during pandemic
- 2022-05-27 US: "Mother's Day rocked at supermarkets, but potted plants did not perform well"
- 2022-05-27 UK ornamentals were worth £1.6 billion in 2021, an increase of 16% compared to 2020
- 2022-05-27 Lorry drivers trapped in post-Brexit queues are begging UK government for help
- 2022-05-27 Prepping up for the future: challenges now and then
- 2022-05-26 "Almost all payments to Vietnam are still in euros and dollars"
- 2022-05-26 UK: April showers affect core garden center sales
- 2022-05-26 US (NY): Digging into the gardening boom across Western New York
- 2022-05-25 Differences in garden plant consumption in North America and China
- 2022-05-24 China: Many cross-regional flower deliveries during "520"
- 2022-05-24 Peak season container shipping chaos might be round the corner
- 2022-05-24 The British Pound is not doing too great
- 2022-05-24 Canadian Government invests in innovative precision farming
- 2022-05-23 History of Mother's Day: why flowers?
- 2022-05-20 General Authority for Statistics: Prices of some goods up by 36%
- 2022-05-20 Microgreens and edible flowers hugely sought after by high-end restaurants in Hong Kong
- 2022-05-20 Climate change is already taking its toll on Spanish agriculture
- 2022-05-20 Malaysia: Demand for blooms has peaked this month
- 2022-05-19 "Agriculture must be the priority of the next government"
- 2022-05-19 U.S. Dept of Labor recovers $225K in back wages for agri workers in California