Canadian grower to enter Global Market with Pixie Grape

Bring the vineyard home

"Pixie Grape, a versatile indoor/outdoor grapevine, is a must-have edible ornamental and we want to share it with the world,” said Chandra Bierhuizen, Sales/Marketing Manager at Sunrise Greenhouses located in Vineland, Ontario. Since 2012, the family-run operation has been marketing this dwarf grapevine in Canada and now their plan is to enter worldwide markets.


Pixie Grape available through Sunrise Greenhouses.

Six years ago, Robert Bierhuizen, President of Sunrise Greenhouses and Board Director of Vineland Research and Innovation Centre (Vineland) recognized the ornamental value of the miniature vine and partnered with Vineland to develop new varieties of Pixie Grape.


The first variety, Pinot Meunier, was launched in Canada in 2012 to overwhelming demand. Pixie Grape is now available in all major supermarkets and garden centres nationwide.

Since then, Sunrise Greenhouses have initiated entry for their product line in France and Japan and are currently undergoing quarantine procedures, required by international regulators, which can take up to two years to complete. “This past year, some plants proceeded to market release in Japan,” said Chandra. “Gaining access to markets outside of North America can be lengthy and costly but the rewards can as well be fruitful.”

Sunrise Greenhouses have also been active on the U.S. side, approaching California-based Plug Connection for their marketing and sales needs. They shipped over 40,000 Pixie Grape plants to the company in the U.S. in 2015.



About Pixie Grape
Pixie Grape is a new type of Vitis vinifera cultivar derived from Pinot Meunier. These types of grapes are traditionally used for producing wines including champagnes. This ornamental dwarf vine grows 30 to 60 cm in height and produces grape clusters with an average size of 10 cm. In fact, Pixie Grape is so small, it can be grown in a coffee cup. Unlike traditional Pinot Meunier vines that can take up to three years to bear fruits, Pixie Grape begins producing grapes within the first year of growth.

For more information:
Vineland Research and Innovation Centre
info@vinelandresearch.com
www.vinelandresearch.com


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