FloraHolland starts experiment with auctioning roses in a box

From the 27th of Augusta number of suppliers introduced roses in boxes at the auction. This provides the needs for the customers who buy roses, and the needs for an efficient supply chain.

Floraholland Roses in a box

Research, conducted among 300 customers from FloraHolland showed that there is a need to buy roses in boxes. From the suppliers side, this has been evident for a while.

Reduce costs
Auctioning roses in a box is also pleasing for the suppliers because they have less auction costs like container rental and car charge.

The customer also saves time and money regarding handling the products and around 30% volume regarding transport. Besides that, auctioning roses in a box gives more choice in packaging.

The roses in a box are auctioned in the regular auction groups. They can be recognized for a buyer by a separate container code 884, sorting attribute '31 in a box ', the recognizable picture and the indication of the increased stalk number.

Product market plan Roos
The initiative comes from the product market plan called Roos (rose), which was prepared in collaboration with the FPC by the product team Roos FloraHolland. The focus in the plan is to add value to the product.

On a daily and weekly basis, they will evaluate suppliers and customers. In the experiment, they want to gain experience in offering an additional choice in packing.

Publication date: Thu 3 Sep 2015