From the 27th of Augusta number of suppliers introduced roses in boxes at the auction. This provides the needs for the customers who buy roses, and the needs for an efficient supply chain.
Floraholland Roses in a box
Research, conducted among 300 customers from FloraHolland showed that there is a need to buy roses in boxes. From the suppliers side, this has been evident for a while.
Reduce costs
Auctioning roses in a box is also pleasing for the suppliers because they have less auction costs like container rental and car charge.
The customer also saves time and money regarding handling the products and around 30% volume regarding transport. Besides that, auctioning roses in a box gives more choice in packaging.
The roses in a box are auctioned in the regular auction groups. They can be recognized for a buyer by a separate container code 884, sorting attribute '31 in a box ', the recognizable picture and the indication of the increased stalk number.
Product market plan Roos
The initiative comes from the product market plan called Roos (rose), which was prepared in collaboration with the FPC by the product team Roos FloraHolland. The focus in the plan is to add value to the product.
On a daily and weekly basis, they will evaluate suppliers and customers. In the experiment, they want to gain experience in offering an additional choice in packing.


Announcements
Job Offers
- Account Manager – North Germany
- Operational Grower - Strawberries
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
- Manager Operations & Logistics
"Tweeting Growers"
Top 5 - yesterday
- California Spring Trials, day 2
- "Before the official opening, farms are already fighting for budwood"
- US (FL): Scientists warn of invasive plant pest; say early detection, reporting key
- Top-level Dewi-delphiniums from Kenya
- US (NB): Omaha greenhouse experiencing severe worker shortage, delaying planting season
Top 5 - last week
Top 5 - last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-22 "SecondFlor answers your wish of preserved flowers in the USA"
- 2023-03-20 US (IA): Spring on track for Iowa trees, shrubs, and flowers
- 2023-03-10 Funeral Flowers Arrangement same day delivery service to United States and Canada
- 2023-03-09 "Now up to 30% weight savings for the 5, 8 and 10 liter buckets"
- 2023-03-01 US (PA): Black women florists group blooms in the spotlight at the PHS Flower Show
- 2023-02-22 “Making the industry more efficient benefits everyone”
- 2023-02-21 "Passion and invention lead 2023 floral trends"
- 2023-02-17 UK: Bouquet of Valentine’s Day roses being sold for whopping £385 at central London station
- 2023-02-13 Arena appoints the UK’s first generative AI-powered florist, ‘Daisy’
- 2023-02-03 Above All Flowers and New Bloom Solutions will join forces with Black Girl Florists
- 2023-01-31 Brides swapping bouquets for onions as vegetable reaches luxury status
- 2023-01-25 US (MA): Springfield florist already preparing for Valentine’s Day rush
- 2023-01-11 US: 1-800-Flowers.com expands gifting plantform with 'Things Remembered'
- 2023-01-09 From small flower shop to flourishing global enterprise
- 2023-01-04 The rediscovery and lectotypification of Acranthera philippinensis (Rubiaceae)
- 2022-12-09 US: How floral delivery company FTD revamped its operations following bankruptcy
- 2022-12-09 Jung Lee made roses and iris stars of U.S. state dinner gala
- 2022-12-08 Malaysian florist gives unwanted flowers a second chance at beauty with her bouquets
- 2022-11-30 Focus on one single flower
- 2022-11-24 Floward to expand operations in Oman, provide more jobs for Omani youths