National Garden Bureau (NGB), the non-profit organization that promotes gardening on behalf of the horticulture industry, introduces a fresher brand identity to further their mission of encouraging people to use more flowers and plants in their garden. This strategic plan includes the introduction of a new up-to-date logo that is attractive and attention-getting for a wider audience and reflects the expanded programs the organization has taken on in recent years. The artist’s rendering of a generic green leaf can be interpreted to represent a tree, a shrub, a perennial, an annual or an edible plant—all of which are part of today’s garden spaces.
"National Garden Bureau is evolving our brand to motivate and inspire home gardeners. This new look reflects who we are today as well as in the future,” comments Claire Watson, NGB President. “Our new logo is a key part of the brand position and appeal that the industry will see in the coming months."
NGB strives to be an authentic source of inspiration to all gardening consumers with new varieties, new products and new ideas on how to garden in a myriad of ways. Small successes lead to empowered consumers who are confident and willing to engage in more garden activities!
The future of the horticulture industry depends on increasing the number of gardening consumers, a goal that NGB is dedicated to supporting. As an organization representing the horticulture industry since 1920, NGB sees many benefits to be gained from a garden. NGB’s members represent a wide cross-section of the industry and are able to provide professionally sourced information to consumers on many different types of gardening styles.
One program that takes advantage of those professional sources is the annual “Year of the” program. The 2016 classes: allium, begonia, carrot and delphinium also have new logos to reflect this updated look:
National Garden Bureau members will receive these logos immediately to use in their marketing collateral. An updated, responsive NGB website will be launched in 2016 that will reflect the new look for the organization.
For more information about NGB and/or membership in National Garden Bureau, please contact:
All-America Selections
National Garden Bureau
Diane Blazek, Executive Director