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"Vos: "From the third quarter of 2016 scaling-up the export to China"

Alibaba desires Dutch flowers on digital display

The Chinese internet giant Alibaba opens its doors for Dutch flowers. This became evident during a visit of King Willem Alexander to the headquarters of Alibaba, on the last day of his state visit to China. During the meeting the top manager of Alibaba, Jack Ma gave a view of the love of the Chinese for Dutch flowers.

At BNR correspondent Sjoerd den Daas spoke with Lucas Vos; director of FloraHolland and with Sjaak Kranendonk; top manager of Spar Nederland, about the opportunities and possibilities on the Chinese market. (Click here for the replay of the interview)

Vos: "We already closed a deal with a big Chinese supermarket. We also beautifully decorated the past state visit with our flowers. Now it is important to develop trials with web-based platforms in China. When this works and we find the right products for the Chinese consumer, we hope to scale-up the export to China from the third quarter of 2016. From that time onwards, hopefully the Dutch grower will profit from it."

Source: twitter, Lucas Vos

Spar has already been a trade partner of China for some time, but, Kranendonk feels that there is a great potential online. Kranendonk: "We want to go online and keep our customers satisfied."

At the headquarters of Alibaba, King Willem Alexander witnessed the launch of a Dutch portal on the webshop T-mall. Products of Attent and Ahold are for sale in this webshop. Also the Netherlands is the first European destination included on Alitravel; here Chinese can book their trips.

China is now mainly exporting products, but in the near future this will change according to the top manager of Alibaba. Ma: "From the Netherlands we want to import skimmed milk powder, and tulips. To make live happier and more romantic for the Chinese.”