Rose breeder De Ruiter will be known as Royal De Ruiter from now on. Dutch King Willem-Alexander has appointed the company as purveyor to the court in recognition of the company's 100th anniversary. Before hundreds of guests, several generations of De Ruiters, the management, company employees and mayor of Aalsmeer Mirjam van 't Veld, a true 'United Nations of Roses' took place on Wednesday night to celebrate all this.
De Ruiter family in front of the new logo
Clients and other relations had traveled from all over the world to Hoofddorp, to celebrate that 'grandpa' Gerrit started selling shrubs exactly one hundred years ago. Sons Leen and Gijs took over the business and expanded it further. Since the end of last century, the company is not exclusively owned by the family, although several descendants are still closely involved with the company. For the past eight years, the management has consisted of Henk de Groot and Oscar Peters.
Henk de Groot and Oscar Peters receive the Purveyor to the Court appointment
The latter were glowing with pride. Both gentlemen held a brief speech, with Henk talking about the company's ambitions for the future, and Oscar recalling De Ruiter's history and entrepreneurship. The breeder was one of the first to pioneer in Africa, and to acknowledge the need of developing new varieties, adjusted to different climatological circumstances. At the moment, the company has 130 employees all over the world, more than 100 varieties in the market, and is one of the global market leaders.
The new logo leaves nothing to the imagination: We are Royal. With Armin van Buuren blaring through the speakers, flashy images of beautiful roses and a lot of confetti, it was presented, followed by a champagne toast to another century.
View the photo report here.
For more information:
Royal De Ruiter B.V.
1187 ZR Amstelveen
T: +31 206 436 516
FF +31 206 433 778
- Operational Grower - Strawberries
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- Bedding and Perennials Sales Manager Europe
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- Head Grower Strawberries, Norway
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- Manager Operations & Logistics
- Vegetable Advisor (Permanent)
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