And BFF with the Dutch king

"Lucas Vos: "Paving the way for our growers and their customers to the Chinese market"

Lucas Vos, Ina Tillema and Guido de Wit recently went to China representing FloraHolland. They are there as part of the World Flower Exchange program, hoping to take the first steps in exploring the market for flowers and plants in China.

Under the watchful eye of Dutch king Willem Alexander, Lucas Vos signs an MoU with OurBloom. On Twitter, Vos reports: "When the king says 'You again?' then you know you do good stuff for dutch plants & flowers in China @FloraHolland"

One of the accomplishments was the signing of a Memorandum of Understanding (MoU) with YiHaoDian (, an internet giant in China. An MoU was also signed with OurBloom, a Chinese floriculture company with innovative e-commerce activities. Further contacts were also made, like with Tencent, the company behind WeChat. This is one of the largest social platforms in China.

With these parties, FloraHolland will set up a number of trials to further explore the market for Dutch flowers in China from 2016 on.

Signing of an MoU with YiHaoDian (YHD), China's biggest fresh platform with a revenue of around 2.4 billion euros and 9 million active users. Recently, the platform was acquired by American retail giant Walmart.

Lucas Vos and Jiang Young, vice president of Tencent, the company behind WeChat.

Dutch TV gardener Lodewijk Hoekstra: "What beautiful Dutch flowers here in Shanghai. Unbelievable how great they look at this One Belt One Road event."

More information & photos of the trip can be found on FloraHolland's website

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