With 15,000 visitors, the Flora Holland Trade Fair 2015 had more visitors than any previous edition. Over 750 companies introduced their innovations, new concepts and/or services, at the most beautiful and striking stand. At the trade show, originally intended to provide a platform to growers connected to FloraHolland, more and more breeders and other suppliers have signed up in recent years.
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Clockwise, from top left: Lyana Odinokaja, Henkjan van Essen and Jasja van Winkel of Dillewijn Zwapak; Erik Noordam, Han Opstal, Richard van Spronsen and Arjan Spaans of Van Iperen; Kees Waqué of Desch Plantpak with the new 'Hot & Spicy' concept; and Esben Hansen of Roses Forever.
Quite a walk
Exhibitors were mostly positive, although some wondered whether things hadn't grown a bit too big. Even if one would visit three days, it would still be practically impossible to see everything. To illustrate the size: if one wanted to go from one end to the other, they would have to walk about 1 kilometer.
Clockwise, from top left: Cees Hoekstra, Lodewijk Hoekstra and Peter van der Pol, at the 24/7 Green launch; Johan Heemskerk of Beekenkamp; Robert-Jan Kolster and Wouter den Hollander of Kolster and Peter van der Pol of Schoneveld Breeding.
In addition to the many striking stands, plenty of innovations were on show, and presentations to attend in the FloraHolland House. Various speakers discussed trends in marketing, how to bring green to the consumer, the new 24/7 Green TV channel was launched, the Hillenraad presented itself, and in general it was a constantly busy meeting place for exhibitors and visitors.
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Clockwise, from top left: Chris Biesheuvel, Nico Kiep, Arthur Zwinkels and Albert Kiep, here together in the Quality Flower Group stand; Henk van den Berg of Summerflowers; Carolien Klein and Marga Janus of Varinova and Daniel and Suzanne of Marjoland.
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