Eye tracking in the garden center
Brink: “Retail traders are paying too little, and unprofessional attention to the presentation of their products. This experiment made it very clear how things can be improved. Eyes remain focused longer on products that are presented along with decorations, and products presented on tables attract more attention than those displayed on shelves.”
Anyone can obtain eye tracking glasses but they are not suitable for everybody. If you’d like to perform this same experiment in your own garden centre, you are advised to use experimental subjects who don’t wear contact lenses.
For more information:
Thermoflor B.V.
Sourethweg 17
6422 PC Heerlen
The Netherlands
T: +31 (45) 541 14 58
F: +31 (45) 542 18 92
Email: info@thermoflor.com
www.thermoflor.com