- Growing Manager for Hydroponic strawberry producer
- Regional Sales Manager Fresh Produce
- Head Grower Strawberries, Norway
- Export Trade Manager
- Business Developer - Northern Europe
- Orchard Sector Manager
- International Citrus Account Manager
- Business Developer Water Storage - International technical horticulture
- Export Manager
AU: Change in WAFEX ownership
Adrian Parsons and Craig Musson.
Craig Musson said that Adrian Parsons had decided to take a step back from the wholesale and export segment of the business and focus his efforts on Helix Australia, the company’s research and development subsidiary.
“Adrian will continue to be a shareholder of Helix Australia and will dedicate his management expertise to take the company to the next level while also consulting to the nursery and cut flower industry,” Mr Musson said.
“I believe that we are the company we are today as a result of Adrian’s contribution, knowledge and his unrivalled enthusiasm for the floral industry.”
“This is a great move for Adrian and an opportunity he’s been looking to embrace for some time. I’m looking forward to his influence in the development of new wildflower varieties and working closely with our licensed growers.”
Adrian Parsons said his 20 year partnership with Craig Musson had delivered exceptional industry innovation and they were proud of what they had achieved together.
“We have recorded year-on-year, self-funded growth since establishing in 1991 and now enjoy a global and domestic export client base across 20 countries throughout Europe, the United States, Japan and South East Asia,” Parsons said.
“In the last five years we have established Wafex USA to develop our North American market for flowers from our global supplier base and we are making great progress. I’m particularly proud that we established Helix Australia in 2008 to develop and promote intellectual property in new breeds of Waxflower for the cut flower and plant industries, and I’m looking forward to continuing to provide guidance and leadership in this space.”
Craig Musson said the day-to-day operations of Wafex would remain the same and customers should expect a business as usual approach.
“We remain committed to sourcing the highest quality products for our customers across Australia and in key export markets,” Mr Musson said. “We have an exciting future ahead and will continue to operate in line with our strategic management and business plan to ensure the company remains on its current growth trajectory.”
For more information
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-09-21 New service concept Plantion Shop & Go introduced in the Netherlands
- 2023-09-21 US: 1-800-Flowers.com to hire over 8,000 seasonal associates nationwide this holiday season
- 2023-09-20 Crayola and Mrs. Bloom launch Crayola Flowers
- 2023-09-20 Jimmy McCanlies joins Monrovia sales team
- 2023-09-20 Star Roses and Plants unveils 2024 woody ornamentals and edible catalogs
- 2023-09-20 Luke van Adrichem appointed as CEO of Metazet FormFlex
- 2023-09-20 Developer of mobile data centers next to greenhouse declared bankrupt
- 2023-09-20 Brian Lynch appointed as head of horti technology at Vineland
- 2023-09-20 Dutch flower grower makes gains on all fronts with new grading machine
- 2023-09-20 'Bulb Boy', Allan Visser: "We must commit to resilient cultivation with green agents and resistant varieties"
- 2023-09-19 Open day at Van der Valk Systemen to mark 60th anniversary
- 2023-09-19 Mertens is Decorum's new 'preferred supplier'
- 2023-09-18 NL: "Relocation enables growth"
- 2023-09-18 "How flexible can you be when you can only adjust intensity?"
- 2023-09-18 United Flower Growers celebrates 60 years
- 2023-09-18 "Blume2000 goes beyond selling flowers and plants alone"
- 2023-09-18 Voting now open for National Garden Bureau’s 2023 Therapeutic Garden Grant
- 2023-09-15 US (MI): Kylie Mount named to Chamber’s Future Five
- 2023-09-15 NL: GTL Zundert B.V. new lessee at the Treehub
- 2023-09-15 Dutch grower taken to court over export ban on poinsettias in delivery season