- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
- Sales Manager for Nordic countries (H/F)
- Senior Breeder
- Operations Manager - Kenya
Top 5 -yesterday
- "It's a niche product that we created ourselves”
- McHutchison and Vaughan’s Horticulture hire national sales manager, and promote three regional sales managers
- UFG's 'Last auction in the large gallery event'
- J. Berry Nursery relaxes Hollywood Hibiscus branded container requirements
- Michiel van Ginkel new CEO Royal Hilverda Group
Top 5 -last week
- HilverdaFlorist delegation visits KF Bioplants in India
- Proven Winners hosts creators roundtable event for plant influencers
- HortEx Vietnam, a gateway to the Vietnamese market
- "Botrytis is thriving in these weather conditions, so being as strict as possible is required"
- Suntory's "Le Tour de Cuttings"
Top 5 -last month
Loui Hooyman, Esmeralda Farms:
First flowers harvested at Esmeralda's new farm in Ethiopia
Loui Hooyman and Robin of Kessel of Esmeralda Farms at the IFTF in Vijfhuizen, the Netherlands.
150 ha sized farm in Ethiopia
Last January, Esmeralda Farms started establishing a farm in Ethiopia. The size of the total farm is 150 ha. "Currently, 17 ha under glass and 25 open field is ready. Fifteen different products, mainly summer flowers and roses are being commercially produced. There is also a trial greenhouse in which test codes from our farms in Ecuador are being cultivated. Some hundred test codes are also being trailed at that greenhouse at the moment."
Roses grown in the greenhouse in Ethiopia.
High quality flowers
Last week, the first gypsophilas, statices, limonioms and trachelium were harvested and sent to the headquarters in Aalsmeer, the Netherlands, for tests. "Before starting to sell the flowers, we first test all our varieties, so also these flowers," says Hooyman. They are very pleased with the results. "Compared with our summer flowers from Ecuador, we do not see any differences. Also regarding quality these flowers do not differ from the ones from Ecuador." Next week, they will start shipping them throughout Europe and Asia.
Flowers grown on the open field in Ethiopia.
Divide export markets
Esmeralda farms owns 500 hectare of nurseries. The majority of the Esmeralda's nurseries are located in South America. However, due to increasing labor costs and competition, the company moved part of their nurseries from South America to Ethiopia. This also offered the opportunity to divide their export markets. "The farm in Ethiopia will supply Europe and Asia and the farms in South America will supply the US and Canada," says Hooyman.
The greenhouse in Ethiopia.
The farm in Ethiopia will keep expanding in size and amount of products. "Esmeralda is known for their broad assortment, so also at this farm we want to offer a wide selection of flowers. We are aiming to increase the assortment to 40 different varieties." Besides that, they are also planning to supply farm made bouquets. "The demand for farm made bouquets is increasing and we have the right assortment to create a broad selection of bouquets. Transportation costs might be a bit higher, but in this way we can deliver the end consumers fresh and high quality flowers," says Hooyman.
For more information:
Esmeralda Farms BV
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-11-22 "Botrytis is thriving in these weather conditions, so being as strict as possible is required"
- 2022-11-16 "This grass is greener and has much larger flags than the Latifolium"
- 2022-11-15 NL: .C. Zwinkels retires, Orient nursery takes over freesia cultivation
- 2022-11-03 LED light dances to Linkin Park song in Chrysantemum greenhouse
- 2022-11-02 "Flower artists are always on the lookout for new reds"
- 2022-10-21 "Beleaf in green": the new cultivation at Ovata
- 2022-10-19 Singing, dancing, young grower smashes stereotype of Australian farmers
- 2022-10-19 Local science-based artist and horticulturist to release plant journal
- 2022-10-19 Podcast about big trees, containers, and everything in between
- 2022-10-17 Sonoma’s rural flower farmers claim the bounty of fall
- 2022-10-17 Nomi and Babs win season 5 'Vlog uit de Kas'
- 2022-10-13 Grandtastic: a piece of art
- 2022-10-12 Pioneer Flower Farms celebrates 50th anniversary, opens new greenhouse after fire
- 2022-10-12 Celebrating Scotland’s bioeconomy week
- 2022-10-11 David Austin presents Rose Patience
- 2022-09-30 Podcast: Building a home-based cut flower business
- 2022-09-12 Marjoland Experience: "Connect with the customer, now more than ever"
- 2022-08-24 "The end product must be perfect and cultivation should remain profitable"
- 2022-08-12 US (OH): Red Twig farm focuses on quality vs. quantity
- 2022-08-11 “European market hungry for newer waxflower varieties”