Europe: 5th edition of Selecta's poinsettia event Magic Stars
This year they presented a joint event for their German and Dutch customers on November 11 and 12, 2015 at the premises of their partner Handelskwekerij M. Kregting in the Netherlands close to the German border.
The first day was mainly for German clients, the second was dominated by Dutch customers. On both days the visitors were able to have a tour at the poinsettia and hydrangea production site of Van Den Berg in nearby Est and listen to a presentation about Climate Solutions by Co. Hoogendoorn. At Kregting’s Louise Labuschagne of Real IPM spoke about Biopesticides and Robert Wacker (Floramedia) presented some insights on the power of packaging in the sales and communication process.
This year the Magic Stars event premiered in France. Magic Stars & Friends were presented over four days by Selecta's partner Challet Young Plants at the company Ottenwaelder in Fréjus. Variety shows of poinsettia as well as chrysanthemums and pot carnations had been set up in tents and outside. Jean-Marie Ottenwaelder offered plant tours which led to interesting discussions. A presentation was held to introduce the Selecta Group and their poinsettia assortment. The guests also had the opportunity to visit the company of cyclamen breeder Morel.
The event in Denmark is the best possibility for growers from Denmark, Sweden, Norway and Finland to get a close look at Selecta's assortment. They presented an assortment in the show greenhouse of partner Floripartner. In Scandinavia the focus is on varieties that are suited for the production of Mini Poinsettia. "Red novelty Feelings Wonder (SK 117) was able to convince the producers as well as the white variety Princettia Pearl."
Have a look at the picture gallery to see some impressions.
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