Last week during the horticultural mission to the region Badem-Wurttemberg, Edeka Baur was also visited. The first thing you see when you arrive at the retailers, is the lovely flower stall.
John Sevenstern tells about the shop-in-shop. Regio Blum is responsible for the purchase in the Netherlands, of the complete range and the retail. Sevenstern himself has an flower and retail background. A few years ago he decided to do what he likes best: to show how to sell flowers. The sales are good and as seen by the quality of the presentation to the customers it is not difficult to understand why.
The choice for the presentation on different tables was a conscious move, he explains. “Now we can shift to create differences in height and depth.” It connects with the perception of the retailer Baur, where everything revolves around experiences
There are a number of phalaenopsis, a few poinsettias and strangely enough, in a supermarket, also a few houseplants coming from a higher segment, with an asking price of approximately 70 euros. “However, the most important cause of the sales, tells Sevenstern, are the cutflowers. Not only German customers buy them, but also the Swiss who do their shopping at Edeka Baur are good customers at the flower shop.