Holiday sales for floral and nursery products are generally expected to be "opportunistic and intense" this year, floral marketing analysts say.

Growers and wholesale floral and ornamental plant sellers are in the thick of orders and shipping, and say whether market predictions pan out won't be known for several weeks—but strong initial demand is encouraging.

"The (sales) battle set to unfold in the coming weeks promises to be a doozy," said Meg Major, supermarket industry marketing expert for Stagnito Business Information, which publishes Progressive Grocer. "If early predictors are any indication, the fast-approaching holiday season is crammed with opportunities, particularly for those (retailers) best prepared to seize them."

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