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Netherlands: Who will be the winner of the FloraHolland Award ‘De Glazen Tulp 2016’?

During the expert jury meeting on 19 November 2015, 22 finalists were selected for the FloraHolland Award 'De Glazen Tulp 2016'.

Photo: De Glazen Tulp expert jury

An international expert jury discussed the products in depth. Now it is time to announce the chosen products in each category. The following aspects of the submissions were assessed:
  • Commercial appeal
  • Logistics
  • Loading
  • Durability

The expert jury members are:
  • Zyon Group BV, Ronald Arkesteijn
  • Agora group, Wim Ton
  • I green you, Oliver Mathys
  • Waterdrinker, Ed Mol
  • FleuraMetz, Jeroen Wolfsen
  • Agora group, Vincent Groenewegen
  • VBW, John Thijert
  • Hoven & de Mooij BV, Theo de Mooij
  • Noviflora, Cok van Berkel
  • Hamiplant, Joop Kleijn
  • Javado, Gerson Aalbrecht
  • FleuraMetz, Ard Wubben
  • DFG, Marcel Zandvliet
  • Eddie den Dekker, Marcel Termeulen
  • Floravendi, Anoep Chakawri

The following products are going to the final.
Cut flowers
  • Ranunculus Pon-Pon Malva - J.C. van der Hoorn (Ter Aar), Maatschap van Velden-Seuneke ('s-Gravenzande), Rijk de Jongh Flowers (Tuil), Maatschap J.W. Nikerk-Priem (Oosterland), A. Middelburg (Naaldwijk), Herman Moshe (Israel), Malca Farm Ltd. (Israel), Daniel Flowers (Israel) and Del Golfo Green SRL (Italy)
  • Hydrangea Beautensia Dali - Maatschap Boers-v.d. Valk ('s-Gravenzande), Vila Hortensia BV (De Kwakel) and Pico Bello Hortensia
  • Bouvardia double-bloomed Diamond Serie - Chrywijk BV (Brakel) and Mts. Borgijink (Groessen)
  • Chrysanthemum disbudded Aljonka Salmon - KZ Flowers BV (Naaldwijk)
  • Rose spray Kate-Lynn - Semp Rozenkwekerij BV (Kudelstaart)

  • Cyclamen Super Series Petticoat Mixed - Gebr. ten Have BV (Honselersdijk)
  • Saintpaulia The Green - Humako Holding BV (Rijsenhout)
  • Aechmea Tayoensis - Kwekery Meewisse BV (Erica)
  • Ananas Pacifico - Bromelia Specialist BV (Moerkapelle) and Stofbergen Plant Company BV (Bergschenhoek)
  • Kalanchoë Piton Pink - SV.CO BV (Maasdijk)

Garden plants
  • Canna cannova Yellow - Fa L.G. Vreugdenhil & Zn. ('s-Gravenzande) and VOF Kwekerij Meeslouwer (Leidschendam)
  • Osteospermum Sunny Classic Cilia - VOF J.M. v.d. Meer-Los ('s-Gravenzande), Firma P. van den Berg (De Lier), Mts.Kw Jan van der Knaap (Honselersdijk), Gartn. 3kanten a/s (Odense, Denmark) and Spaloo-Plant VOF('s-Gravenzande)
  • Primula Sirococco Blue - A.J.S. Scheffers (Poeldijk)
  • Begonia Tuberhybrida Fall Peach - B. van der Valk (Honselersdijk), Arjo Maat van de Firma J. Maat & Zn. ('s-Gravenzande) and Spectraplant Westerbeek (Westerbeek)
  • Helleborus Hgc Merlin - Paul Cox (Geldern, Germany), Franco Lefebre (Brugge, Belgium), Kuivenhoven Poeldijk VOF (Poeldijk) and Kwekery Rene Boers BV (Meijel)
  • Gentiana Rocky Diamond Blue Heart - de Wilgenlei BV (Bleiswijk), Fa. P. v.d. Berg (De Lier), Kwekerij Chris Endhoven (Honselersdijk) and van Son & Koot bv (Kaatsheuvel)

  • Aqua 4® weeks - Starre Group (Boskoop)
  • Pluk je eigen thee - Berghoef Plants (De Kwakel)
  • Kokodama - Kokoplant (Poeldijk)
  • BloomBites - BloomBites
  • Paint your Plant® - Amigo Plant BV (Heerhugowaard)
  • Sweet Potato - Globe Plant BV (Vierpolders)

Jury of prominent members
The finalists will defend their products on Thursday, 17 December 2015, in front of the jury of prominent members:
  • Rob Verlinden
  • Jorna Spapens
  • Romeo Sommers (green stylist/trendwatcher)
  • Sarah Dikker (winner of the SBS TV-programme Holland's Best Flower Stylist 2014)
  • Judith Baehner (gardening editor at various magazines and owner of the Groenlab)
  • A new addition to the jury this year is Lodewijk Hoekstra (Eigen Huis en Tuin; DIY TV programme)

The jury examines the products from a commercial viewpoint. What might consumers think of these products?

On 21 January 2016 the winners of each category will be announced during a festive event in the Louwman Museum in 's-Gravenhage.

From Primeur to winner
Every year, hundreds of new cultivars and concepts are introduced at FloraHolland, at the clocks in different locations or through FloraHolland Commercie.

FloraHolland likes to highlight the novelties from its suppliers at trade fairs, with presentations at the clock, through special auction groups, and also with the prestigious FloraHolland Award 'De Glazen Tulp'.

Companies that are exceptionally successful in marketing a new product or concept often consider winning De Glazen Tulp as their crowning achievement.

For more information and photos:

Source: FloraHolland

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