Meijer is continuing its tradition of supplying each of its 223 stores across the Midwest with poinsettias grown locally at Masterpiece Flower Company this holiday season – enough to fill about eight football fields.
But the partnership with Masterpiece Flower Company has also allowed the Byron Center, Mich.-based grower to expand its own operation over the years.
"Meijer is a strong supporter of local growers and businesses, and that commitment goes beyond the grocery and produce aisles," said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. "Our partnership with Masterpiece Flower Company has grown through the years because they are just as committed to quality as we are. It's encouraging that our partnership has allowed their company to expand."
Meijer began its partnership with Masterpiece more than 50 years ago when it purchased geraniums for the garden center of the original Meijer supercenter "Thrifty Acres" in Grand Rapids. Today, Masterpiece delivers locally-grown potted plants – including poinsettias and orchids in the winter, and hanging baskets and Easter lilies in the spring – to each Meijer store twice a week, 52 weeks a year.
That means Meijer customers in Chicago, Indianapolis, Milwaukee and Louisville have the opportunity to purchase Michigan-grown poinsettias this holiday season.
"We've been fortunate to grow as Meijer has grown," said Paul Bouma, partner of the third generation, family-owned company. "Meijer supporting local growers means everything to us. Each poinsettia, each potted plant, each Easter lily that's sold means more jobs for our local community, and we're really excited and honored to be able to serve the community in that manner."
For example, Masterpiece is in the midst of an expansion project that will add eight loading docks to its distribution warehouse in Byron Center to better store and deliver potted plants and flowers to Meijer stores. Additionally, the grower added on to its greenhouse last year, and purchased an additional greenhouse 5 years ago in Wisconsin to service the retailer's new market.
For more information:
www.meijer.com


Announcements
Job Offers
- Business Development Manager
- Agronomist
- Breeding Trial Specialist
- Farm Manager Abu ADhabi
- Key Account Manager Canada and USA
- Export Sales Manager Europe Division
- Directors - New Zealand
- Nursery Production Manager Victoria Australia
- Technical Sales Consultant, Washington
- Export Sales Manager North America Exports
"Tweeting Growers"
Top 5 -yesterday
- US: "Mother's Day rocked at supermarkets, but potted plants did not perform well"
- US: Byfield greenhouse, scene of a fatal accident, will reopen on Saturday
- Prepping up for the future: challenges now and then
- Court rejects California's blanket approval of pesticide spraying
- Avianca Cargo will bring additional freighters to expand its fleet capacity by up to 70%
Top 5 -last week
Top 5 -last month
- Esmeralda Farms acquires Sande Flowers
- OptiBoost sees commercial breakthrough in retail, taking technology worldwide
- Colombia: "The main challenge this year is to meet the demand"
- China: New pot flower production greenhouse complex blooming in Jinan
- “The unusual flower color is the obvious attraction”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-05-26 Mariusz has a good fit with employer Blueberries Grathem
- 2022-05-26 Designing bouquets for weddings forever an honor
- 2022-05-23 Chinese rose grower finishes steel guttered greenhouse expansion
- 2022-05-20 “The unusual flower color is the obvious attraction”
- 2022-05-20 US: Farming in the heartland at Hilltop Greenhouse
- 2022-05-20 "It's good to keep challenging yourself alongside your current job"
- 2022-05-19 Dutch propagator grows vegetables and flowers under the same (glass)roof
- 2022-05-12 "Ten years later, the concept is more relevant than ever"
- 2022-05-11 Alberta Greenhouse Drive map: a map with nearly 200 family-owned greenhouses
- 2022-05-05 Grandiflora and Royal Brinkman celebrate 40 year partnership in Australia
- 2022-05-05 "I have really found my passion in flowers."
- 2022-05-05 Vista florist Dos Gringos finds a place in the sun
- 2022-04-29 US (MI): Hall's greenhouse turns 70
- 2022-04-28 Peek inside some of Denmark's major floriculture production companies
- 2022-04-28 A week at The Shropshire Flower Company
- 2022-04-28 UK: Orchid merchant retires over post-Brexit red tape wrangle
- 2022-04-27 UK: "The demand for rosemary and lavender is very strong"
- 2022-04-21 "We want to further consolidate our position in the EU-market"
- 2022-04-20 Ecuador's largest premium rose grower starts growing ranunculus
- 2022-04-19 In memoriam: Rick Donnan