Part of the Christmas offer, this morning on the clock in Eelde (photos: Ivo van der Burgh)
Notable this year besides the color is that the offer of small Christmas trees is large and, in addition, being sold for good prices. The poinsettias are also well-priced. Also, amaryllises are very popular and red and white cyclamen and white azaleas stand out in a positive way.
One man's gain ...
Ivo: "Less positive is that everything not-Christmas related is selling poorly. White phalaenopsis still sells, but the state of mixed colors is dramatic. The same applies to the kalanchoe, a number of batches had to be thrown out. It’s even worse with the pink medinilla, for which there is absolutely no interest. The same applies to the gaultheria. The large sizes are still in demand but everything under pot size 13 is below par."
Amaryllis is in high demand
Big differences
The poinsettia, which in numbers traditionally outsells the rest of the range, is slightly higher than last year with an average price of 1.50 to 1.60 for a 12 centimeter pot. Ivo: "Also striking is how important quality is. Growers are experiencing this in both a positive and negative sense. One grower collected 2.50 euros where another got stuck at 0.80 cents. So there are major differences."
For more information:
Auctioneer Florists clock Eelde
Ivo van der Burgh
T: +31 (0) 503097272
E: ivovanderBurgh@floraholland.nl
