PickOntario brightened Torontonians’ commutes with free flowers

Canada: Gerberas of Bayview Flowers bring happiness and smiles at Union Station

A touch of brightness, color and excitement was added to Torontonians’ commutes on Thurs. Dec, 10.

PickOntario gave away 6,000 Gerbera Daisies, provided by Bayview Flowers, at Union Station in an effort to brighten peoples’ day, while showcasing the importance of Ontario flowers.



“We wanted to spread floral happiness and encourage people to make flowers a part of their daily lives,” said Dejan Kristan, Marketing Director at Flowers Canada (Ontario). “Everyone should experience the happiness felt when they receive flowers, as well as the happiness they create when they give flowers. From the smiles we saw, this was definitely the case.” 

Rutgers, the State University of New Jersey, released a study showing that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction, and affects social behaviours in a positive manner. The research findings concluded that:
  • Flowers have an immediate impact on happiness;
  • Flowers have a long-term positive effect on moods—feeling less depressed, anxious and agitated, with a higher sense of enjoyment and life satisfaction; and
  • Flowers make intimate connection as their presence often leads to increased contact with family and friends.

Tweet on the right says: #happinessinbloom this flower brightened my day @PickOntario thank you!

“As part of the PickOntario campaign, this flower drop-off helped raise awareness, interest and demand for Ontario-grown flowers such as those from Bayview Flowers in Lincoln Ontario,” said Dejan. “It is important to look for and buy Ontario flowers as it supports the local economy and guarantees fresher products that will bring happiness for a longer period of time.” 

The colder months can quickly change from a winter wonderland, to dreary and grey. When all you see are bare trees and snow, flowers are a great way to put a little spring back in your life this holiday season. “Our goal was to improve peoples’ moods and with the beautiful Gerbera Daisies provided by Bayview Flowers, we were able to do just that,” added Dejan.

For more information:
PickOntario
www.po.flowerscanadagrowers.com
Twitter
Facebook

Bayview Flowers
www.bayviewflowers.com

Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber