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Ger de Brabander, Florist clock Naaldwijk;

"Netherlands: "Daily increase amaryllis supply"

As we saw last week, sales of Christmas related plants are up at the florist clock in Eelde, the Netherlands. The same can be said about cut flowers at the florist clock in Naaldwijk, says auctioneer Ger de Brabander. "In general, the focus of the florist is currently on Christmas related products. There are several manufacturers who market their products exclusively at the florist clock and we see that the customer appreciates this. Because the range is in fact different than at regular clocks, the florist - when he decides to buy at the florist clock - actually stands out from the rest. "

The photos show some of the current offerings at the florist clock (photos: Ger de Brabander)

Ger: "A product that is doing remarkably well this year, is the amaryllis. We see supply increasing daily and currently have a wide range with about 40 different cultivars. In this period we also see ilex increase in volume, with a fine range of branched and long lengths. Furthermore, the cut poinsettia is a notable product that is exclusively auctioned on our florist clock, and we see a nice offer in various waxed products and the so-called frostwax roses. Finally Nobilis, green conifers and Cryptomeria are also finding their way to the florist, and skimmia, several other species of green and also Magnolia Grandiflora branches of 180cm and heavy lilac trunks are in high demand.

At Christmas the colors green, white and red dominate. At the clock in Eelde the enthusiasm for other colors is currently less: the so-called spring shades and products with a wide range of colors such as the rose and the mini gerberas.

Ger: "A florist wants to stand out, especially during these days. The florist clock sits close to the market and we therefore try to make the offer as broad and varied as possible. If we notice a demand for something not in our range, then we approach the producers ourselves. If we cannot auction we try to order directly from the producer through our clock service division. The benefit for suppliers is that there’s no lot levy at the florist clock. That makes it more interesting to auction small batches on the florist clock. Moreover, they receive direct feedback from the customer here."

For more information:
Ger de Brabander
Auctioneer/Assortment Manager
Naaldwijk Florist Clock ///CHECK NEDERLANDS: typefout ///
T: +31 (0) 174-63 55 42
E: [email protected]
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