Netherlands: Dümmen Orange starts the year ‘On the Road’

Dümmen Orange™ starts 2016 off well: "this January, we are ‘On the Road’ again!" They introduced their flower trials on wheels concept in January 2015. A truck was completely restyled into a trial on wheels and visited our trade partners at the various FloraHolland auctions in the Netherlands. Exactly one year later, their cut chrysanthemums are back at their familiar spot in the truck.

In the truck, their trade partners get a ‘Taste of the Future’: they introduce them to the most recent and promising varieties for 2016. Naturally, the 'stunners' of our current assortment, such as Bacardi, Celebrate and the complete Prada collection, will be present as well.

During the Roadshow they give a clear overview of all the possibilities of our cut chrysanthemums assortment and let their trade partners co-decide on our assortment for 2016. It is of utmost value to us to know the needs of the buyers and take this input into our breeding process. On the flip side, we are able to cater to the needs of all partners in our value chain by continually improving our wide and colorful assortment.

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Dümmen Orange

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