- Sales Representative Substrates Peru
- Head Grower – High Technology Organic Greenhouse
- Import and Export Sales Manager
- Sales Manager - US
- Account Manager - Canada
- Key Account Manager (f/m/d) - Full-time
- Vice President of Growing Operations
- Account Manager - United States
- Procurement Manager Blueberries
- International Fruit Trader
Expanding possibilities with princettia euphorbias
Plantpeddler's Mike Gooder and Stacy Bryant kicked off the October breast cancer awareness campaign with floral associates in Hy-Vee grocery stores.
The season started in October, when Plantpeddler launched a successful breast cancer awareness campaign with the Hy-Vee supermarket chain. Although Princettia has become a symbol of breast cancer awareness in Japan, Australia and Europe, this is the first time a true charitable promotion happened with a major retailer in the United States using the Princettia brand. It's something we had talked about for a long time and so great to see come true.
More than 20 of the 235 Hy-Vee stores participated in key Iowa markets, which selected a local charity as the beneficiary. For each 6-inch Princettia plant that sold for $14.99, two dollars went to the charitable cause. In addition to Hy-Vee, Plantpeddler supported the cause in its own floral shop in Cresco, Iowa.
Another major regional program was driven by Henry Mast Greenhouses and Meijer stores in Grand Rapids. Princettia was promoted as a premium in the floral departments. While the bright pink varieties were packaged in stylish, 4-inch silver pots, Max White and pink varieties were in larger 6-inch pots.
Suntory Flowers also also visited Knox Nursery, which introduced Princettia to the magical horticulturists at Walt Disney World in Florida. The plants were used in the gingerbread display at the Grand Floridian Resort and Crystal Palace Restaurant in Magic Kingdom. The Disney crew was pleased with how vibrant and durable the plants were and plan to use significantly more next year.
Now is the time to order Princettia cuttings for next year. "Consider implementing a breast cancer awareness program with your customers."
For more information about Princettia:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-12-04 USDA to conduct commercial floriculture survey
- 2023-12-01 Germany: "Cyclamen are popular, particularly as outdoor plants"
- 2023-12-01 Cut flower industry in Turkey starts Christmas exports to Europe
- 2023-12-01 Florists and auctions experienced increased activity in Turkey due to Teacher’s Day
- 2023-11-30 UK: HTA advocates for UK Environmental Horticulture at ‘Plants in Parliament’ event
- 2023-11-30 Deposit increase on Fc519 flower box from mid-January 2024
- 2023-11-30 Challenges and opportunities in the floriculture industry in Africa: knowledge and future research prospects
- 2023-11-30 Turkey: Christmas flower exports started to Europe worth $20 mln
- 2023-11-29 UK: ‘Strong food theme’ reflected in GCA BoT figures for October
- 2023-11-29 India: ‘Floriculture can uplift economy of villagers in Khonoma'
- 2023-11-29 Turkey: Christmas flower exports started to Europe worth $20 mln
- 2023-11-28 The cost of the global ornamental plant trade
- 2023-11-27 Minimum wage hike is quite challenging for UK agri sector
- 2023-11-27 US (CT): Flowers account for almost 25% of state's ag sales
- 2023-11-27 Ethiopia sees USD 169 million in revenues from horti exports
- 2023-11-24 Zimbabwe horticulture targets $1 billion exports