Expanding possibilities with princettia euphorbias
Plantpeddler's Mike Gooder and Stacy Bryant kicked off the October breast cancer awareness campaign with floral associates in Hy-Vee grocery stores.
The season started in October, when Plantpeddler launched a successful breast cancer awareness campaign with the Hy-Vee supermarket chain. Although Princettia has become a symbol of breast cancer awareness in Japan, Australia and Europe, this is the first time a true charitable promotion happened with a major retailer in the United States using the Princettia brand. It's something we had talked about for a long time and so great to see come true.
More than 20 of the 235 Hy-Vee stores participated in key Iowa markets, which selected a local charity as the beneficiary. For each 6-inch Princettia plant that sold for $14.99, two dollars went to the charitable cause. In addition to Hy-Vee, Plantpeddler supported the cause in its own floral shop in Cresco, Iowa.
Another major regional program was driven by Henry Mast Greenhouses and Meijer stores in Grand Rapids. Princettia was promoted as a premium in the floral departments. While the bright pink varieties were packaged in stylish, 4-inch silver pots, Max White and pink varieties were in larger 6-inch pots.
Suntory Flowers also also visited Knox Nursery, which introduced Princettia to the magical horticulturists at Walt Disney World in Florida. The plants were used in the gingerbread display at the Grand Floridian Resort and Crystal Palace Restaurant in Magic Kingdom. The Disney crew was pleased with how vibrant and durable the plants were and plan to use significantly more next year.
Now is the time to order Princettia cuttings for next year. "Consider implementing a breast cancer awareness program with your customers."
For more information about Princettia:
Suntory Flowers
Delilah Onofrey
+1 440-522-1447
Email: donofrey@gmail.com
www.princettia.net
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