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The Inner Wheel Forever rose sold out until autumn 2016

Denmark: Royal garden rose surprises with positive sales

"The Inner Wheel Forever rose is sold out for this season," says Rosa Eskelund of Roses Forever. This rose was baptized on May 7 2015 at the International Inner Wheel Convention in Copenhagen, Denmark, and was attended by 2,500 women from more than 103 nations in the world. "The sales of the Inner Wheel Forever rose have been a huge success, supporting the important work of the Inner Wheel organization worldwide for children," says Rosa.



Not only positive results in sales
"Inner Wheel Denmark had in the autumn of 2014 five new roses to choose from. The choice fell on this beauty, and it has already proven to be a good choice," says Rosa. The rose seems not only to surprise in terms of sales. "I even have it in my own garden, and now in the middle of January, after a very humid and rainy period, it still keeps all the leaves on. Health is one of the main characteristics of the rose, and I am so glad this rose was chosen to be the Inner Wheel Forever rose," says Rosa Eskelund from Roses Forever ApS in Denmark, who is the breeder of the rose.

Popular in Denmark
With large filled pink flowers and a bright green foliage, the rose came to the Danish Inner Wheel women's liking. "It has a Scandinavian "look" and it is easy to sell, with this modern look. Unfortunately, only Danish nurseries took the chance of propagating the rose in large quantities. They were then distributed mostly in Denmark, but also smaller amounts went to France and England," says Rosa.

Expanding countries
Rosa hopes that this season's sales will increase the interest of producers to launch the Inner Wheel Forever rose. "Too bad that there were no more roses to sell, as it proved to be so popular. But it is a nice positive note, however, to have the rose sold out," concludes Rosa Eskelund.

Below are some facts about the Inner Wheel Forever:
  • The Inner Wheel Forever rose is developed and selected by rose breeding company Roses Forever ApS in Denmark
  • Production time for the rose (bare rooted) is 1.5 years
  • Inner Wheel is an international women's organization with more than 100,000 members in more than 103 nations
  • The Inner Wheel Forever rose supports children through the Inner Wheel organization with a part of the license
  • It takes 10 years developing a new garden rose
  • It is an on-going development and testing, which means that there are always new healthy roses of high quality to choose from for special occasions and people

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
Email: [email protected]
www.roses-forever.com


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