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Felix and Susanne Wison, Hethor Flowers:

"Differentiation proves to be the key to success"

"Differentiation from the competition is essential for success", states Susanne Wison, owner of the Primula Breeding company Hethor Flowers. This statement became clear at the IPM Essen as their new varieties attracted a lot of attention.



Felix Wison and Susanne Wison, owners of Hethor Flowers.


Gartentroll Lila

According to Wison, there was a huge demand for the new primula 'Gartentroll Lila'. "This new variety is very winter hardy and was spotted by buyers and growers from all sectors."


Sunrise and Flieder

Hethor Flowers also showcased two new varieties that have been added to the 'Hethor Acaulis –Mittelfrüh- Sortiment', namely the Sunrise and Flieder. With these new varieties, the assortment consists of 30 colors. "The trendy colors enrich the assortment and offer the right mix for everyone," says Felix Wison, the son, co-owner and of course the next generation of the company.


Stieletto Blau, Rosa and Rote Flamme

The Stieletto assortment has also been expanded with three new varieties for the next season: the 'Blau' –'Rosa' and 'Rote Flamme'. "These three colors added to the well-known existing eight colors."



Hethor acaulis Coco

The 'Hethor acaulis Coco' also attracted a lot of attention. "These plants suit pots well, as the stems and flowers are very robust and have a long shelf life," says Susanne Wison.



Last but not least, they completed their filled primula assortment, with the 'Petticoat Blau' and 'Petticoat Blue Jeans'.

"With a very good exhibition and with these new innovations, our family business goes into a new seeds and young plants season." says Felix Wison.

For more information
Hethor flowers
Email: [email protected]
www.hethor.de