Belgium: 68% more cut flowers auctioned

Valentine means a boost for flower sales. For example, 68% more cut flowers were sold during Valentine week in 2015 at Euroveiling, hub of the Belgian flower industry, than in the week before. Besides mixed bouquets a remarkable number of givers choose roses, tulips or orchids.

The rose remains Valentine’s flower of choice. The share of roses relative to the total cut flower sales is about 5% higher at Euroveiling in Valentine week.

The large-flowered rose is the most popular in that period. At Euroveiling its sales almost doubles. But there is another big winner: the moth orchid or phalaenopsis. It yields the same profit as the rose. Tulips must also be mentioned. At Euroveiling in Brussels they are the best selling variety during the Valentine period after the roses. They are popular because of their beauty, their wide range, their attractive price and good shelf life.

Although the rose cannot be beaten, a mixed bouquet is also often chosen. Species such as gerbera, anthurium, tulips, amaryllis, anemone, ranunculus, alstroemeria, freesia, lilies and carnations do very well.

Purchasing a Valentine bouquet not only occurs on 14 February. There is clearly an increased interest in flowers and greenery in retail during the days preceding Valentine. It is less crowded and there is already a wide offer. The florist ensures a fresh daily supply for maximum enjoyment. Neat and original packaging is a nice florist bonus.

Belgium currently counts about 170 cut flower growers. The main locally grown species are roses and tulips. But gerbera, anthurium, amaryllis, alstroemeria, lilies, carnations, bouvardias, cymbidium, hellebore, phalaenopsis and viburnum opulus are also grown locally and are in great demand by florists because of the excellent quality.

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