‘Discover the amazing colours of orchids’
A new promotion video for pot orchids
Beauty in detail
The 1 minute video shows the pot orchid as a true style icon in a stylish setting; from all corners they zero in on details, on colours, the jagged roots and the variety in flower motifs and patterns. The best known species Phalaenopsis, Cambria, Cattleya, Cymbidium, Dendrobium (nobilé), Miltonia, Oncidium, Paphiopedilum, Vanda and Zygopetalum literally serve as a model for an assortment of 25,000 species.
PR and Social Media
‘Discover the amazing colours of orchids’ will be highlighted through PR, social media and You Tube-activities. This campaign is mainly focused on the target group ‘Cultivated Performer’ in the Netherlands, Germany, United Kingdom, Russia and France. Breeders, growers and retailers can use the promotion video for their own communication channels.
Initiative of pot orchid growers
The campaign for orchids is being staged in collaboration with all pot orchid growers in the Netherlands. They have joined forces under the banner of ‘Art of Life’ to inspire and inform you about the versatility of orchids and their uses. Orchids deserve a special place in the home. Just like paintings or other artworks, these exotic beauties demand to be admired. Their diverse flower shapes, colours and patterns make it easy to describe orchids as the Art of Life!
The movie is a co-production of Vla Films and Fresh Retail.
For more information:
www.orchidsinfo.eu
