US (TX): J. Berry Nursery celebrates 10 years of horticultural innovation
The Berry's credit their success in a crowded market to the agility, ingenuity, and integrity of their staff. "It's truly a team environment. We are grateful for the hard work and dedication of our team," said Jonathan Berry. While J. Berry started out growing branded plants developed by other companies—a financial move that allowed them to quickly build a strong base of operations—their vision since day one was to bring high value plants to the retail market.
Their three deepest lines are the Black Diamond Crapemyrtles, Déjà Bloom Azaleas and most recently, the Hollywood Hibiscus collection of patio or landscape tropical plants. Each new plant introduction is launched with full backing and themed marketing campaigns.
J. Berry seeks to develop new products that are retail focused in high volume product categories, with domestic and international appeal. Due to their focus on retail, most of the new product development efforts center on flowering products and packaging that are in-line with recognized consumer trends. An example of this would be a new brand launching in 2016 called Deckorations which is focused on the ever increasing consumer trend of gardening in containers on decks and patios. Deckorations will feature container friendly plants presented in upscale patio planters. New products developed by J. Berry are brought to market through a network of licensed growers across the country and the world. The Black Diamond Crapemyrtles are currently licensed throughout the US, Europe, Australia, and Asia.
In celebration of their milestone anniversary, J. Berry will make a donation to HRI, the Horticultural Research Institute. The mission of HRI is "to direct, fund, promote and communicate horticultural research, which increases the quality and value of plants, improves the productivity and profitability of the nursery and landscape industry, and protects and enhances the environment."
"Having served HRI as a Board Member and Past President, I understand how important HRI is in so many ways. I appreciate all the good they have done and am proud to now, as so many industry leaders have, contribute," said Jim Berry.
For more information:
J Berry Nursery
Tamara Felux
800.933.3352
[email protected]
www.jberrynursery.com
