South Africa: From a backyard fynbos nursery to a thriving business
The two entrepreneurs started out with just 1,000 plants — cyclopia (honeybush), coleonema (sunset gold or breath of heaven) and phylica. As demand grew for more indigenous fynbos and water-wise plants, the nursery grew. The whole operation moved in 2005 to larger rented land, then moved again. And again. In 2012, the nursery expanded to include plums and other fruits destined for export.
Today, De Fynne Nursery in South Africa’s Western Cape employs 22 permanent workers who produce indigenous potted plants, fruit trees, and other ornamentals for the local horticultural and agricultural industry.
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