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Free toolkit; point of purchase materials

Pollinator resources for busy pros

Making customers feel good about their purchases has a powerful effect on buying decisions. Research shows that cause marketing not only catches the attention of shoppers, it encourages purchasing and turns customers into advocates for your business. Pollinator health is an increasingly important cause for consumers in all demographics.



Garden retailers have been looking for ways to create awareness and showcase the important role horticulture plays in pollinator health. The Million Pollinator Garden Challenge does the work to drive engagement with customers and inspire them to take action. The pollinator point-of-purchase materials open doors to meaningful conversations with the gardening public.

For more information:
Horticultural Research Institute
525 9th Street NW, Suite 800
Washington, DC 20004
202.789.2900
growwise.org/challengetoolkit
Publication date:

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