Each year the company asks consumers to complete a brief research study, which helps the company gain a better understanding of important demographic details and lifestyle preferences. Data was collected from over 2,400 participants, with survey results showing the following highlights:
- 75% of customers were more influenced by quality than price
- 69% of consumers own more than one orchid
- 55% of consumers purchased two or more orchids in 2015
- Over 90% of consumers were influenced by ease of care and website support as top factors when purchasing an orchid
- 46% of consumers preferred an earth-tone pot color, while 28% of consumers enjoyed a traditional design aesthetic
Watercolor Orchids
And Just Add Ice, which recently celebrated its 1-year anniversary working with 1-800-Flowers.com, has now added another variety for phalaenopsis fans to get excited about: Watercolor Orchids. Based on a thoroughly tested process to ensure the consistency, the dyeing process does not shorten the life of the orchid. Using multiple colors in addition to white varieties, blooms can begin to change colors within twenty-four hours.
“We have seen an increased demand for dyed blooms, blue in particular, and feel our Watercolor Orchids will improve the consumer experience,” states Maxwell Sherer, Director of Sales & Marketing – Indoor Products. “These are also varieties that fall within the Just Add Ice suite of plants with the same ease of care and longevity as our existing orchid line.”
Available in six dyed colors of green, orange, pink, blue, marble blue and purple wash, the flower buds will still open colored as a lighter version of the main dye color and rebloomed plants will flower their original orchid color.
“They’re bright, intriguing and attention-grabbing and with everyday availability, they can now be found in stores across the United States and Canada.” says Sherer.
For more information:
Just Add Ice Orchids
51051 US Hwy 20, Oberlin OH
Canada
44074-9637
www.justaddiceorchids.com
