US: FTD and Hallmark launch floral Collection for Mother's Day

FTD and Hallmark Cards have been helping people express their most sincere sentiments for more than one hundred years. Now, these two iconic brands are coming together to offer an exclusive, beautiful, artisan-designed floral and plant collection to help celebrate Mother's Day and any occasion throughout the year. Hallmark Flowers by FTD, launching April 14, 2016 at FTD.com/Hallmark, combines FTD's refined floral design expertise with Hallmark's heartfelt sentiments.

The introductory collection features 11 curated floral bouquets. Each bouquet is wrapped in a Hallmark-branded floral sleeve and tissue to help gift recipients associate these arrangements with quality, caring and luxury. The collection also includes 11 beautiful, fresh potted plants. A Hallmark sentiment tag to match the occasion complements each bouquet and plant.

Just in time for Mother's Day, the new collection features the FTD Mother's Day Bouquet by Hallmark with pink lilies, peach roses, carnations and Alstroemeria, accompanied with a sentiment tag that says "Mom is another word for love." The collection is the perfect way to express a gift giver's thoughtfulness and how much they really care.

FTD ships Hallmark Flowers in a gift box fresh from the farm. Whether it's beautiful orchids for Mother's Day, sunflowers or roses for a birthday, daisies for a new baby or tulips "just because," these beautiful arrangements are a great gift for all occasions for those you care about. The bouquets are backed by the confidence of knowing it is coming from not just one, but two trusted brands.

"For more than one hundred years, people have turned to FTD and Hallmark to help them show how much they care. Bringing the two widely-recognized, respected brands together creates an experience that will make people feel like an exceptional gift giver," said FTD General Manager and Senior Vice President Lincoln Rodman. "Hallmark Flowers by FTD is a beautifully curated floral and gifting experience that brings just the right balance of heartfelt sentiments and design expertise with superior product quality."

"Hallmark Flowers by FTD are the perfect way to help people show appreciation, celebrate joyous moments and love, and express care," says Hallmark Licensing Director John Nens. "We chose to partner with FTD because, like us, they are a long-established, iconic brand that people everywhere turn to for help showing how much they care."

Hallmark joins several other premier partnerships within the FTD brand including Vera Wang and Better Homes & Gardens® that allow customers to share their thoughtfulness.

For more information
FTD Companies, Inc.
https://www.ftd.com/mothers-day/flowers

Hallmark
www.Hallmark.com