UK: Design revealed for New Covent Garden Flower Market’s Chelsea exhibit
Bringing a taste of the Market to Chelsea, the Market side will feature a fragrant display of philadelphus, freesias, arums, hydrangeas, lilies, guelder rose, lilac, freesias, tulips, phlox, lisianthus, anemones, hyacinths, carnations, roses, spray roses, gerbera, alstroemeria, euonymus, chrysanthemums, chincherinchee, skimmea, camellia and more besides.
Towards the centre of Market wall, the black buckets are pulled into a central break, travelling through a core that depicts the designers’ ‘creative thought space’. The flowers on the opposite facade, the florists’ side, then erupt in a riot of colour in homage to every great florist. The mystery of the image will remain a closely guarded secret until the RHS Chelsea Flower Show itself.
On the Florists’ wall, Veevers Carter intend to create each layer as a scented tapestry of flowers, using cut materials from all over the world to include hydrangea, delphinium, gladioli, senecio, camellia, anemones, lilac, carnations, lisianthus, gentians, phlox, tulips, gerberas, sweet Williams, bouvardia, roses, chrysanthemums, freesias, ranunculus, alstroemeria, lilies, snapdragons, hyacinths and arum lilies.
The two sides of the story are bound together by a mass of coloured ribbons, representing the strong bond – both professional and personal – between the Market and its community of professional, independent florists.
The exhibit will be staged on a prominent island site in the Great Pavilion just off Main Avenue (GPB127).
For more information:
www.newcoventgardenmarket.com
www.veeverscarter.co.uk
