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Top 5 -last week
Top 5 -last month
James Norman, AFG worldwide:
"Good potential for tropical South African flowers in Ukraine"
James Norman of African Flower Growers (AFG) World Wide exhibiting for the first time at the Flower Expo Ukraine, Kiev. They were the only South African company exhibiting at the show. At his booth, Norman presented some unusual varieties, like the range of in season Proteas such as the Madiba Red’s, Pink Ice, Susara, the King Protea Arctic Ice etc. They also had many of their Brunia and Berzelia range. The new product, tinted cotton bush provided a lot of excitement among the many floral experts at the show and generally with the ferns, mixed greens and banksias, the display was well received ( and photographed!).
Enter Ukraine market
AFG Worldwide already export tropical flowers to Russia and Kazakhstan, and now they are planning to enter the Ukrainian market. "For us, it is a natural step to include this market as one of our export markets. Of course, Ukraine is still suffering from the crisis, but we have high hopes that it will improve.'' Actually, the financial situation in the country seems to be on its way up again. They are hoping to work with one or two wholesalers, who will benefit from their support and ongoing commitment to assisting the florist Salons in developing new and exciting products. With bunches that can easily last 10 to 14 days, the supermarket industry is a target market too. There are ongoing discussions with a logistics company who will provide fast and efficient service at the airports. ''So, in the future we are hoping to supply the market directly from Africa to Borispol Kiev", he says.
At the Flower Expo Ukraine, the flowers of AFG attracted the attention of many visitors, and florists in particular. "The Ukrainian people are very flower minded and despite the crisis, they still buy flowers, however, a bit less and cheaper ones. At the show, the the new and unusual flowers caught the eye of many visitors. A lot of florists stopped by to ask what kind of flowers we are presenting. Interestingly, we noticed that there is the perception that the exotic flowers are expensive. AFG will demonstrate that when the product is flown directly from farm to Ukraine, there are many cost savings. No Agents and trucking fees and the flowers arrive much, much fresher than through the market. This also gives them a much longer shelf life, all in the interest of the end user. All in all, I think there will be a good market for our flowers here," he says.
African Flower Growers
AFG Worldwide is a South African based company that strives to be the bridge between the African growers and the clients. "The company is active in this industry for over 25 years. We source most of the products directly from growers throughout Southern Africa, but we also buy flowers at the Flower Auction in Johannesburg. Currently, we exports the flowers to 21 countries and over 45 cities worldwide, 7 days a week," says Norman.
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Other news in this sector:
- 2023-02-06 Prince & Prince forecast $3.6 billion dollars in U.S. consumer floral purchasing for Valentine’s Day 2023
- 2023-02-06 "There is still so much to understand about the new market reality"
- 2023-02-06 UK: HTA celebrates apprenticeships but seeks action on assessments and Levy
- 2023-02-06 As Valentine’s Day draws close, bright days seem ahead for floriculturists after pandemic lull
- 2023-02-06 India: Commercial floriculture in Assam
- 2023-02-03 Rwanda’s floriculture industry is flourishing
- 2023-02-03 US: Valentine's Day 2023, what to expect?
- 2023-02-03 US (HI): Don’t wait until the last minute to buy Valentine’s Day flowers
- 2023-02-03 "In a market with tight margins like in fresh produce, payments in local currency can make the difference"
- 2023-02-03 Iran: Mashhad accounts for 22% of Iran’s flowers and ornamental plants export
- 2023-02-03 UK: HTA welcomes ministerial support for plant health seminar
- 2023-02-03 India: Decorative flowers get expensive ahead of Valentine’s Day; prices expected to go up further
- 2023-02-03 Indian rose blooms again due to Russia-Ukraine war
- 2023-02-03 US (TX): Local florist hopes to blossom through challenges ahead of the Valentine's Day rush
- 2023-02-02 Pakistan: Climate change and inflation affect business of flower sellers
- 2023-02-01 Kenya: "Valentine's Day production and prices lower than usual"
- 2023-02-01 "Iran needs to expand its growth in flowers shipment through Persian Gulf states market"
- 2023-02-01 AU: "It will be a year of weddings featuring colorful, natural, and sustainable flower arrangements"
- 2023-02-01 "If 2022 was the year of consolidation, hopefully 2023 will be the year of growth and 'normality' again"
- 2023-01-31 Miley Cyrus' new single 'Flowers' prompts massive boost in flower sales at Lidl