13-19 June 2016

British Flowers Week to connect florists and growers

British Flowers Week, the annual celebration of the British cut flower industry and the independent florist, returns in June for a fourth successive year with British cut flowers in city centres, stately homes, gardening shows, flower farm open days and floristry workshops.

“British Flowers Week has become an exciting showcase for all that is truly brilliant about British flower growers and the independent British florist,” says Helen Evans of New Covent Garden Flower Market, the driving force behind the British Flowers Week campaign. “In the hands of professionals, British flowers and foliages are revealed at their inspirational best.”

British Flowers Week is held in the middle of June, just as the summer flowering season starts for flower farmers across the UK, when florists and the public alike can select British-grown sweet peas, peonies, lupins, alliums, delphiniums, snapdragons, flowering foliages, garden roses, garden pinks, cornflowers, lisianthus, stocks, sweet Williams, larkspur and more.

The British cut flowers movement is gaining momentum: during British Flowers Week 2015 wholesalers noticed a marked sales peak in line with Mothering Sunday levels. The number of grower members of Flowers from the Farm (a network of artisan growers) is nearing 250, whilst DEFRA figures show an increase of 16% in land allocated to outdoor cut flower production in 2015 on the previous year.

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