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Landgard initiative at Hortivation 2016

A thousand good reasons for flowers

With the initiative which is called "Flowers - 1,000 Good Reasons" and was launched by Landgard, Messe Essen is confirming another exhibitor at the hortivation trade fair, which will take place for the first time in June. The initiative which started in 2015 addresses new and existing classes of purchasers via the most diverse channels and literally offers them 1,000 good reasons for purchasing flowers and plants. Since the start at IPM Essen 2015, the measures have achieved an overall scope of over 220 million contacts. The initiative will use Hortivation in order to introduce the latest measures and thus win over potential new supporters, too.

The latest measures will feature ideas for trade visitors which will attract attention at their own points of sale, including advertising materials for specialised traders right up to free truck stickers. In this respect, Armin Rehberg, General Manager of Landgard, sees the appearance at the fair as an important opportunity to make the extensive activities known even further within the sector, too. "With our activities relating to all aspects of 'Flowers - 1,000 Good Reasons', we are taking up a trailblazer role within the sector. We are open for further partners and supporters in order to attain our aims of stabilising the sales of green products in the long term, too, and creating the largest community for flowers and plants. We are glad to have now won over Messe Essen, too, as an important cooperation partner. Together, we will thus open up new sales and marketing possibilities for the sector."

Oliver P. Kuhrt, CEO of Messe Essen, also shares this claim: "With the participation of the Landgard initiative called 'Flowers - 1,000 Good Reasons' in the fair, the innovative approach of hortivation will be highlighted even further. I am glad that we were able to win over Landgard and its initiative for our new fair format. This shows that we are jointly a driving force behind innovation for the green sector."

1,000 Good Reasons
Landgard presented "Flowers - 1,000 Good Reasons" for the first time at IPM Essen 2015. Since then, the campaign has been generating attention for green products across different media. On Facebook, "1,000 Good Reasons" has almost 32,000 fans. From June 13 to 15, Hortivation by IPM Essen.

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