IFTEX focuses on finding new customers

The 5th edition of the International Flower Trade Expo IFTEX will be held at the Oshwal Center in Nairobi, Kenya. In its 5th year of existence, the exhibition has already reached the number one position of being the largest cut flower trade fair in Africa, but this year it will also become the largest cut flower trade exhibition in the world. Besides IFTEX, the Kenya Flower Council (KFC) is celebrating its 20th anniversary this year.

Well over 200 companies are exhibiting and more than 4,000 national and international trade visitors are expected to attend, a 15% increase, bringing the number of participating countries this year to at least 50. Exhibiting companies will include growers, exporters, brokers, breeders, propagators, and other suppliers of the flower industry. Visitors will include flower buyers that will fly in from all over the world. The exhibition itself has grown another 10% in size and will accommodate about 10% more exhibitors. The location of the event will again be the Oshwal Center in Nairobi.

Kenya is one of the few countries in the world where the floriculture industry is growing. The special focus of exhibitors this year will be on finding new customers in order to increase exports. Many first time buyers are expected to attend this year from especially China, Russia, USA, Japan, Middle East and South East Asia, all new big potential flower consuming countries and regions that are looking more and more especially for Kenyan grown flowers. And because of the presence of nearly all Kenyan flowers growers at this year’s IFTEX, the fair should be able to present an almost complete showcase to its attending buyers of what Kenya has to offer in terms of flowers.

For more information
HPP Exhibitions
Dick van Raamsdonk, General Manager
[email protected]
www.hppexhibitions.com